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Verizon and AT&T re-introduced their unlimited data plans earlier this year, and as a result, studies show that the providers’ 4G speeds and overall speeds have fallen due to increased data demand on their networks. Analyzing more than 5 billion measurements, OpenSignal compared the 3G and 4G performance of the big 4 mobile operators in the U.S. From the report: “It’s been a fascinating six months for the U.S. mobile industry. After years of retreating from all-you-can-eat data services, both Verizon and AT&T reintroduced unlimited plans this year to counter the increasing threat of T-Mobile and Sprint. Those new plans not only had a big impact on the competitive landscape in the U.S. but also on OpenSignal’s metrics. Our measured average speeds on Verizon and AT&T’s networks have clearly dropped, almost certainly a result of new unlimited customers ramping up their data usage. Conversely, T-Mobile and Sprint’s 4G and overall speeds are steadily increasing in our measurements. Those shifting speed results were one of the main reasons T-Mobile swept our six awards categories for this reporting period. Despite T-Mobile’s wins, the Un-carrier and Verizon are still engaged in a very close fight in our 4G metrics in the urban battlegrounds of the U.S.”
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