Home / News

New FCC Rule Mandates Transparent Broadband Labels to Aid Consumer Choice

Major U.S. broadband providers are now mandated to display clear consumer labels outlining prices, speeds, and data allowances for their services. This directive from the Federal Communications Commission (FCC) applies to all major standalone home and mobile broadband plans, targeting providers with over 100,000 subscribers. Smaller ISPs have until October 10, 2024, to implement these changes.

These new labels, which must be prominently displayed near plan advertisements, include critical information such as monthly pricing, introductory rates and their duration, and costs after introductory periods end. They also detail any additional fees, such as one-time charges, early termination fees, and taxes. The labels will inform consumers about typical download and upload speeds, latency, and data caps, including the cost of exceeding these limits.

Additionally, the labels must link to information regarding discounts, service bundles, network management practices, and privacy policies. By October 10, these labels are also required to be machine-readable to facilitate the creation of third-party comparison-shopping tools.

This move by the FCC follows a law passed by Congress in 2021, aiming to enhance transparency and help consumers make informed decisions. Despite initial resistance from providers like Comcast, who argued that detailing every fee would be challenging, all major ISPs are currently complying with the regulation. Companies such as AT&T, Verizon, T-Mobile, and Charter Spectrum have incorporated these labels into their checkout processes, with Google Fiber having launched its labels ahead of schedule in October 2023.

The FCC is also extending similar transparency rules to TV service providers, mandating them to advertise all-inclusive prices to avoid hidden fees, although these are pending further review under the Paperwork Reduction Act.

By CircleID Reporter

CircleID’s internal staff reporting on news tips and developing stories. Do you have information the professional Internet community should be aware of? Contact us.

Visit Page

Filed Under


Comment Title:

  Notify me of follow-up comments

We encourage you to post comments and engage in discussions that advance this post through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can report it using the link at the end of each comment. Views expressed in the comments do not represent those of CircleID. For more information on our comment policy, see Codes of Conduct.

CircleID Newsletter The Weekly Wrap

More and more professionals are choosing to publish critical posts on CircleID from all corners of the Internet industry. If you find it hard to keep up daily, consider subscribing to our weekly digest. We will provide you a convenient summary report once a week sent directly to your inbox. It's a quick and easy read.

I make a point of reading CircleID. There is no getting around the utility of knowing what thoughtful people are thinking and saying about our industry.

Co-designer of the TCP/IP Protocols & the Architecture of the Internet




Sponsored byVerisign


Sponsored byDNIB.com

IPv4 Markets

Sponsored byIPv4.Global

Threat Intelligence

Sponsored byWhoisXML API

Domain Names

Sponsored byVerisign

Brand Protection

Sponsored byCSC

New TLDs

Sponsored byRadix