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Nominet: 77% of British Consumers Prefer .UK Search Result over .COM

According to a report released today by Nominet, UK’s domain name registry, 77% of British consumers prefer to use a .uk rather than a .com when searching for information on the Internet. The report also indicates that despite the current economic climate, the global domain name industry has seen an 8% growth with 187.6 million domain names registered worldwide. “Generic top level domains (gTLDs), such as .org and .com, have grown on average by 6% whilst the country code Top Level Domains (ccTLDs) including .uk and .de (the German registry) fared slightly better and together generated a 10% average growth in registrations,” says Nominet.

Phil Kingsland, Director of Marketing and Communications at Nominet, comments: “The findings show that businesses must now pay attention to Internet brand awareness and marketing strategies that are in line with consumer expectations. It is a global marketplace, but what we are seeing is that consumers trust and rely on a more local touch point with a brand.”

For a full copy of the Nominet Domain Name Industry Report 2009, click here.

By CircleID Reporter

CircleID’s internal staff reporting on news tips and developing stories. Do you have information the professional Internet community should be aware of? Contact us.

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