U.S. President Donald Trump’s intellectual property holding company has applied to operate the .trump top-level domain, joining hundreds of organizations seeking new Internet extensions in ICANN’s first application round since 2012. The proposed domain would be reserved for Trump-affiliated operations rather than offered for public registration.

The application was filed by DTTM TLD, LLC, a company associated with Trump’s intellectual property holdings, according to Domain Name Wire. The application was disclosed on October 7 as the Internet Corporation for Assigned Names and Numbers (ICANN) published details of proposed new generic top-level domains (gTLDs).

The proposed .trump extension is classified as a brand top-level domain, commonly called a dot-brand. Unlike conventional extensions such as .com or .net, which allow registrations by unrelated individuals and businesses, dot-brand domains are generally operated for the exclusive use of the organizations controlling them.

If approved, .trump would allow Trump-affiliated businesses to establish Internet addresses directly under the extension, potentially supporting hotel, golf, licensing and other commercial operations. Such domains could provide a unified naming structure across the organization’s businesses without relying exclusively on conventional domain extensions.

The application is part of ICANN’s largest expansion of the domain namespace in more than a decade. The organization opened its 2026 application window on April 30 and closed submissions on August 12. Its October 7 disclosure identified 1,615 active applications from 481 applicants, including proposals for corporate brands, generic terms and emerging technology categories.

The 2026 application disclosures also reveal competing bids for identical extensions, creating potential contention among applicants. ICANN previously reported 1,616 applications proceeding after payment, although one remained under administrative review when the active application list was published.

Approval is not automatic. Applications must undergo ICANN’s evaluation process, which examines technical, operational and other applicable requirements before successful applicants can enter registry agreements and ultimately have their extensions added to the Internet’s root zone.

The .trump proposal follows a model already adopted by corporations operating proprietary domain extensions. ICANN’s previous expansion introduced brand-specific namespaces including .microsoft and .sky, allowing their operators to manage domain registrations within controlled environments.

For the Trump Organization, approval would establish a dedicated namespace under its own brand. The application does not, however, confer immediate operating rights, and the extension cannot enter the global Domain Name System until the required evaluation and delegation procedures are completed.