In an earlier essay, I outlined a focused, cooperative marketing strategy that would be a first step for marketing new gTLDs. After that first initiative, gTLD registries' marketing strategy must focus on the complementarities between .com, and new neutral (such as .global and .web) and branding and labeling gTLDs. The legacy domains and the newcomers can work together nicely. If we don't realize this, all Internet users will lose out. more
On April 9, 2015 ICANN took the unprecedented step of asking two national consumer protection agencies whether the .Sucks registry, one of the new gTLDs it has approved and which is currently in its sunrise registration period, has a business plan which violates any laws or regulations those agencies enforce. This is the equivalent of sending a message stating, "Dear Regulator: We have lit a fuse. Can you please tell us whether it is connected to a bomb?" more
If you are like the majority of Registry Operators we have spoken to, you may now be thinking that compliance with your new gTLD Registry Agreement is much more difficult than first envisaged -- especially if you are one of the lucky operators which have been chosen for ICANN's latest round of registry audits! You may also be surprised at the number of questions and requests that you need to respond to. more
Although I don't have a lot of sympathy for the trademark lawyers' argument that trademark holders need to register .sucks domains cheaply before anyone else can, there is one point at the end of their letter that's worth a look. The registry contract for .sucks, between Vox Populi and ICANN, has this sentence that appears (as far as I know) in no other registry contract, in the section on Registry-Level fees. more
When ICANN announced the nTLD program, thousands of applicants threw their hats in the ring. It seemed pretty straight forward; the existing TLDs were running out of short meaningful options, all that was needed was to create newer options that would be more relevant for specific sets of customers. Years later, the process is well underway; hundreds of nTLDs have hit the market, yet less than 10% of those that have gone live seem to have found success. more
Most of the discussions, analyses and comments regarding the strategic issues in telecommunication are still focussed on the mature markets in Europe and North America, where there are well-established policies and regulations with institutions that have been in existence for many decades. Occasionally one hears claims that we are reverting back to old telecoms policies and regulations, as, for example, was the case with the FCC proposal for its Title II legislation. more
Good taste has never been a criterion in ICANN's new domains program, and domains including .fail and the remarkably vulgar .wtf have become part of the DNS with little comment. Now we have .sucks, which is intended to empower consumers, but does so in a way so clumsy that ICANN is asking regulators in the U.S. and Canada for an excuse to shut it down. more
In August of last year I wrote in a blog about the importance of cryptech to wide-scale trust in the Internet. For those who don't know about it, http://cryptech.is is a project aiming to design and deploy an openly developed, trustable Hardware Security Module (HSM) which can act both as a keystore (holding your secrets and keeping them private) and as a signing engine. more
In Asia -- a region that at various points in its recent history has been a hotbed for civil unrest, secessionist movements and political instability -- the line between national security and public interest can be difficult to draw. A session organised by the Internet Society at the recently held RightsCon Southeast Asia in Manila shed some light on the perceived trade-offs between national security objectives and digital rights, in particular freedom of expression and privacy. more
This essay discusses recent findings on the difficulty of overcoming decision bias, and it argues that this factor, when combined with a diverse and fragmented demand for new gTLDs, makes a focused marketing strategy crucial to the success of the program. In addition, success requires cooperation among registries and resellers when it comes to sales and marketing. Impulse buying aside, a product's sales are driven by the product's utility... more
There is no doubt that the Google fibre rollout in Kansas City has been a success. Take-up rates are as high as 75%. However, when it was first announced in 2010, we stated that the real reason behind Google's entry into this market was to prove that FttH can be cost-effective and can generate a profitable return -- in the hope that the sluggish telcos would become more active in the rollout of FttH networks. Yet, Google is proving that this indeed can be done, the telcos remain sluggish in deploying FttH. more
Perceptions can be difficult to change. People see the world through the lens of their own experiences and desires, and new ideas can be difficult to assimilate. Such is the case with the registration ecosystem. Today's operational models exist because of decisions made over time, but the assumptions that were used to support those decisions can (and should) be continuously challenged to ensure that they are addressing today's realities. Are we ready to challenge assumptions? Can the operators of registration services do things differently? more
Universal Acceptance is the topic of the moment, explained in one simple sentence: in the new gTLD world, it means that various groups (the DNS, ICANN and a few others) are working hard to make new domain names better accepted by the existing technical Internet infrastructure. A video extracted from the "ICANN 52" meeting explains it in 50 slides but I suggest a pause on slide 17, because it shows where the issues are and what remains to be fixed to give the ultimate answer to that question. more
1974, Bob Kahn and Vint Cerf checked in the Crown Plaza Hotel in Palo Alto, worked a couple of days and presented to the world the TCP/IP protocol. Stanford hosted one of the four computers connected on equal footing (ARPANET) in 1969... A framed document in the hotel lobby remembers the historic moment. On March 31, 2014 a crowd of about 30 people from all over the world checked in the same Crown Plaza hotel for the first working meeting of the new Coordination Council (CC) of the NetMundial Initiative (NMI). more
On March 31, Swedish regulatory overview office, Post and Telecom Authority published a 54 pages report on revision of the Swedish Top-Level Domain (TLD) law for internet. The report contains proposals for revision of policy and Swedish law regulating top level domains. This is not a surprise. The issue has been simmering for ten years, at least. However, with increasing dependency of information society, public regulators are increasingly inclined to revise public regulation in the area. more
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