Tony Kirsch on CircleID

Tony Kirsch

Commercial Director at Brand Safety Alliance
Joined on September 8, 2008
Total Post Views: 893,435


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Tony Kirsch is the co-founder and Commercial Director of the Brand Safety Alliance, a GoDaddy-led initiative designed to help intellectual property owners to reduce the impact of domain name abuse through innovation and industry collaboration. In March 2024, the Brand Safety Alliance launched the GlobalBlock service which has helped thousands of companies to protect their brand and resulted in the removal of over 10 million domains from potential fraud in two short years. Tony brings more than 20 years of experience in the domain name industry and is a trusted advisor to multinational governments around the world on matters of online brand protection and infrastructure. A widely regarded commentator and evangelist for industry innovation -- contributing to the Forbes Tech Council and other leading publications -- Tony continues to champion forward-thinking approaches that help brands navigate the evolving domain landscape with confidence.

Except where otherwise noted, all postings by Tony Kirsch on CircleID are licensed under a Creative Commons License.

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2013 - Oct 02

Looking Internally for the Success of Your TLD Strategy

2010 - Aug 31

ICANN's Tokyo Meeting Provides a Little More Clarity on the New gTLD Program

2010 - Aug 28

ICANN's Tokyo Meeting Provides a Little More Clarity on the New gTLD Program

Recent Blogs

Tony Kirsch

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Topic Interests

Recent Blogs

Securing Digital Brand Borders in a Fragmented World

It’s Time for ICANN to Release a Preliminary Applicant Guidebook

New gTLD Round 2 Update – Where Are We Really At?

New TLD Applications: What’s the Status of the Next Round?

Enough’s Enough: It’s Time to Set a Deadline for the Next New gTLD Application Window

Popular Posts

Could a Vanity URL Strategy with Your .Brand Be the Key to Supercharging Your SEO?

More Than Just Forwarding: How .brands Like Apple Can Use Defensive Registrations

One We’ve Been Waiting For: Google Switches TLD Registrar to .Google Domain Name

Birthplace of the World Wide Web CERN Launches home.cern

New BMW Site Aligns .bmw TLD With the Company’s Future