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Senior Director of Content Marketing at Verisign
Joined on December 12, 2014
Total Post Views: 77,372
| About |
Jeannie McPherson is Senior Director of Content Marketing for Verisign and leads the content strategy for Verisign’s Marketing, Product and Channel Management team. Working collaboratively across Verisign and with key influencers and partners, Jeannie’s team is responsible for managing the development and implementation of marketing and product messaging, collateral and assets designed to educate about the value of domain name registration.
With a background in public relations, digital and social media marketing, marketing communications and product management for several leading technology companies including Verisign, Cisco and AOL, Jeannie brings a unique perspective to the Marketing, Product and Channel Management team as well as first-hand experience with emerging use cases for domain names. She joined Verisign in 2010 as the lead public relations manager for Verisign’s Security Services business and has held various roles within the company, including managing the Corporate Content Marketing team, and leading Social Media and Mobile Product strategy for Verisign’s Product Management team. Before joining Verisign, Jeannie worked on content marketing for Cisco’s Collaboration business and held a variety of roles at AOL related to strategy, marketing and communications.
Jeannie holds a Bachelor of Arts in Communications from Loyola University New Orleans and a Master of Arts in Communication from George Mason University.
Except where otherwise noted, all postings by Jeannie McPherson on CircleID are licensed under a Creative Commons License.
Recently, a blogger whose website features posts and ads from domain speculators wondered what the cost of registering a .com domain name would be if somebody else ran the .com registry. But this blog post asks the more relevant question: "How much could businesses and consumers save if the benefit of .com price caps were passed along to consumers?" Now is a good time to focus on this question, since Verisign and the US Department of Commerce just amended their Cooperative Agreement to allow limited, regulated .com price increases. more
Earlier this month, Andrew Allemann wrote a post on notable NameJet sales in which he discusses the sale of PropertyRehab.com for $2,400 as "a perfect example of how wrong some domain registries are on their premium pricing." He mentions that the registry operator for the .rehab new generic top-level domain (new gTLD), has marked property.rehab as a platinum domain name and asks: "Why would someone pay thousands (or tens of thousands) a year for Property.rehab when they could buy PropertyRehab.com for just $2,400?" more
In the last three years, almost 1,000 new generic top-level domains (new gTLDs) have entered the market, increasing the previous 22 options for generic domain name extensions, like .com, .net and .org, by almost 5,000 percent. While expanded choice can be good for consumers, small businesses and website owners may be overwhelmed by the many different options and have a lot of questions about which domain extension is right for them or their brand. Recently I spoke with editors at WIRED about what their readers should ask themselves when determining how to choose the right domain name and it came down to the following seven key questions. more
Many with financial interests in new gTLDs, such as Donuts, have painted a rosy picture of how new gTLDs create greater availability of meaningful domain name options that the global masses have been waiting for. Their message seems to be: FINALLY, there is an alternative to .com in new domain extensions like .guru, .photography, .blackfriday and .tips. But, the reality is that we have always had options other than .com to choose from when registering a domain name. The challenge isn't choice, its relevance and credibility. more
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