Netflix Becomes Largest Source of Internet Traffic in North America

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Netflix Becomes Largest Source of Internet Traffic in North America

By CircleID Reporter
May 17, 2011, 7:21 pm PDT Views: 18,704 Add Comment

Netflix has become the largest source of Internet traffic in North America, according Sandvine’s Spring 2011 Global Internet Phenomena Report.

Company further reports that currently, Real-Time Entertainment applications consume 49.2% of peak aggregate traffic, up from 29.5% in 2009—a 60% increase [see figture below]. Sandvine forecasts that the Real-Time Entertainment category will represent 55-60% of peak aggregate traffic by the end of 2011.

Other findings include:

• In Latin America, Social Networking (overwhelmingly Facebook) is a bigger source of traffic than YouTube, representing almost 14% of network traffic. Real-Time Entertainment represents 27.5% of peak aggregate traffic, still the largest contributor of traffic in that region.

• In Europe, Real-Time Entertainment continues a steady climb, rising to 33.2% of peak aggregate traffic, up from 31.9% last fall. BitTorrent, a peer-to-peer (P2P) file sharing protocol, is the largest single component of both upstream (59.7%) and downstream (21.6%) Internet traffic during peak periods. In the UK, BBC’s iPlayer is 6.6% of peak downstream traffic, reflecting the demand for localized content in many markets. Overall, individual subscribers in Europe consume twice the amount of data as North Americans.

By CircleID Reporter — CircleID’s internal staff reporting on news tips and developing stories. Do you have information the professional Internet community should be aware of? Contact us.
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