Neustar, Inc.will rename Quova, its services specializing in IP geolocation data, Neustar IP Intelligence effective January 1, 2012.

Neustar, Inc. announced today that Quova, its services specializing in IP geolocation data, will be renamed Neustar IP Intelligence effective January 1, 2012. Neustar acquired Mountain View-based Quova in November 2010. For the time being, its web address will remain http://www.quova.com.

“Quova is a perfect fit with Neustar’s family of services,” said Alex Berry, SVP, Neustar Enterprise Services. “Its high quality real-time data, which detects the location of a user logging on to the Internet, enables companies to make better decisions based on this intelligence—from customizing marketing campaigns to preventing fraud. The new name more clearly suggests this value, and aligns more closely with our corporate brand.”

While the Quova services are being rebranded, its data services, customer service and the team behind them will remain the same. “The name is changing, but everything it represents will be intact—top-quality, real-time data backed by terrific service,” said Berry. “We’ll provide the same trusted data, along with access to other Neustar services that help businesses find, connect with and authenticate their customers.”

For over a decade, Quova has provided IP intelligence data, which contains detailed demographic and network characteristics. This information helps companies prevent fraud in online commerce, regulate content to stay compliant, localize content and more precisely analyze Internet traffic. Quova is the only full-service IP geolocation provider with a team of analysts, customer technicians and developer advocates who add human input to network intelligence to offer consultative services along with world-class data. Learn more at http://www.quova.com.