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Annual Internet Traffic to Grow More Than 20 Percent, Reaching 1.6 Zettabytes by 2018

Cisco VNI Forecasts 132 Exabytes per Month of IP Traffic by 2018Source: Cisco VNI, 2014Global IP traffic for fixed and mobile connections is expected to reach an annual run rate of 1.6 zettabytes—more than one and a half trillion gigabytes per year by 2018, according to the Cisco’s Visual Networking Index. The projected annual IP traffic for 2018 is estimated to be greater than all IP traffic that has been generated globally from 1984 to 2013 (1.3 zettabytes).

More from the report:

The composition of IP traffic will shift dramatically in the coming few years. During the forecast period, the majority of traffic will originate from devices other than personal computers (PCs) for the first time in the history of the Internet. Wi-Fi traffic will exceed wired traffic for the first time and high-definition (HD) video will generate more traffic than standard definition (SD) video.

World Cup 2014 to Drive Internet Traffic:

With the FIFA World Cup 2014 set to begin on Thursday (June 12), millions of people are expected to view games and/or highlights via the Internet. Video streaming and IP broadcast of the World Cup is anticipated to generate 4.3 exabytes of IP traffic, which is three times the amount of monthly IP traffic currently generated by Brazil (this year’s World Cup host city). In addition, Internet traffic generated by the 60,000 people in a stadium and traveling to games is forecasted to surpass the busy-hour traffic from all 94 million smartphone subscribers in Brazil.

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How does one measure Internet Traffic Bob Frankston  –  Jul 17, 2014 8:15 PM

Where is the measurement made? Does Internet traffic include the video streamed within my house? Or from my PC to my neighbor’s?

The implicit measure of the gazilabyte measures is that there is one big switch through which this all runs. If the bits are very distributed the actual traffic through any one point might be very modest.

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