Cord-Cutting on Continued Rise - New Findings Suggest Quarter of US Households Now Without Cable

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Cord-Cutting on Continued Rise - New Findings Suggest Quarter of US Households Now Without Cable

By CircleID Reporter
July 18, 2016, 6:26 pm PDT Views: 12,358 Add Comment

One-Quarter of US Households Live Without Cable, Satellite TV Reception, according to new GfK study: “New findings from GfK show that US TV households are embracing alternatives to cable and satellite reception. Levels of broadcast-only reception and Internet-only video subscriptions have both risen over the past year, with fully one-quarter (25%) of all US TV households now going without cable and satellite reception.”

— 38% of 18-to-34 households rely on some kind of alternative TV reception: “TV households with a resident between 18 and 34 years old are much more likely to be opting for alternatives to cable and satellite; 22% of these homes are using broadcast-only reception (versus 17% of all US households), and 13% are only watching an Internet service on their TV sets (versus 6% of all TV homes). Overall, 38% of 18-to-34 households rely on some kind of alternative TV reception or video source, versus 25% of all homes.”

— More than 1 in 3 homes subscribe to and use SVOD [Streaming or Subscription Video on Demand] services to stream TV and movies.

— 4 in 10 homes have an internet connected TV they use to watch TV and movies (chart below represents % of TV homes that use each device to stream to TV set).

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By CircleID Reporter — CircleID’s internal staff reporting on news tips and developing stories. Do you have information the professional Internet community should be aware of? Contact us.
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