Home / News

Cord-Cutting on Continued Rise - New Findings Suggest Quarter of US Households Now Without Cable

One-Quarter of US Households Live Without Cable, Satellite TV Reception, according to new GfK study: “New findings from GfK show that US TV households are embracing alternatives to cable and satellite reception. Levels of broadcast-only reception and Internet-only video subscriptions have both risen over the past year, with fully one-quarter (25%) of all US TV households now going without cable and satellite reception.”

38% of 18-to-34 households rely on some kind of alternative TV reception: “TV households with a resident between 18 and 34 years old are much more likely to be opting for alternatives to cable and satellite; 22% of these homes are using broadcast-only reception (versus 17% of all US households), and 13% are only watching an Internet service on their TV sets (versus 6% of all TV homes). Overall, 38% of 18-to-34 households rely on some kind of alternative TV reception or video source, versus 25% of all homes.”

More than 1 in 3 homes subscribe to and use SVOD [Streaming or Subscription Video on Demand] services to stream TV and movies.

4 in 10 homes have an internet connected TV they use to watch TV and movies (chart below represents % of TV homes that use each device to stream to TV set).

By CircleID Reporter

CircleID’s internal staff reporting on news tips and developing stories. Do you have information the professional Internet community should be aware of? Contact us.

Visit Page

Filed Under

CircleID Newsletter The Weekly Wrap

More and more professionals are choosing to publish critical posts on CircleID from all corners of the Internet industry. If you find it hard to keep up daily, consider subscribing to our weekly digest. We will provide you a convenient summary report once a week sent directly to your inbox. It's a quick and easy read.

I make a point of reading CircleID. There is no getting around the utility of knowing what thoughtful people are thinking and saying about our industry.

VINTON CERF
Co-designer of the TCP/IP Protocols & the Architecture of the Internet

Comments

Comment Title:

  Notify me of follow-up comments

We encourage you to post comments and engage in discussions that advance this post through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can report it using the link at the end of each comment. Views expressed in the comments do not represent those of CircleID. For more information on our comment policy, see Codes of Conduct.

Related

Topics

Brand Protection

Sponsored byAppdetex

Domain Names

Sponsored byVerisign

Threat Intelligence

Sponsored byWhoisXML API

Domain Management

Sponsored byMarkMonitor

IPv4 Markets

Sponsored byIPXO

Cybersecurity

Sponsored byVerisign