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Community new gTLD applications were one of the three options offered by version one of ICANN new gTLD applicant guidebook. It was also possible to submit a “generic” or a “geographic application.” I dug the ICANN website and found out that, in the end—and according to me only—it was a bad choice to submit such application.
The figures:
“Volumes”, “usage” or both?
I went through the 52 delegated applications to investigate which ones have lots of domain name registrations and which ones don’t. Volumes of domain name creations are important because they are a good indicator if the new gTLD is a successful project or not. Now: are volumes an indicator of usage: it is up to you to decide and don’t care what you think ;-) This is what I found:
All other new gTLDs unlisted here have less than 10,000 registrations. This is surprising because we have very generic terms such as .ARCHI (for architecture), the .SKI and .NGO new gTLDs. The .ECO domain name extension has 3,8400+ domain names created.
Conclusion
We can easily see that none of these applications has passed the 100,000 registrations. If I correctly understand that prices are not the same to register a domain name and “usage” matters; well, I also know how much it costs to maintain a registry and I would not want to operate a registry that has less than 10,000 registrations. In all of these cases, and no matter if a multiple registries lower cost of operating multiple extensions, I am not sure that it is worth submitting “another” community application in the next round of the ICANN new gTLD program… just because it limits domain name registrations to that specific community and also… because figures demonstrate that on a list of 52 TLDs, 7 only have more than 10,000 domain names on the market. Note that this does not even mean that they are used with a real website. We also know that restricting registrations to a so-called community is just a line on the paper; anybody can pay to register a .SKI domain name (for example), it is absolutely not “restricted” in reality.
So: worth it for the next round? No…but that’s just according to me.
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