Cord Cutting in the US Continues in 4Q 2020

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Cord Cutting in the US Continues in 4Q 2020

	By Doug Dawson President at CCG Consulting
	March 29, 2021 Views: 10,237 Add Comment

The largest traditional cable providers collectively lost over 1.3 million customers in the fourth quarter of 2020—an overall loss of 1.7% of customers. To put the quarter’s loss into perspective, the big cable providers lost 14,158 cable customers per day throughout the quarter.

The numbers below come from Leichtman Research Group, which compiles these numbers from reports made to investors, except for Cox, which is estimated. The numbers reported are for the largest cable providers, and Leichtman estimates that these companies represent 95% of all cable customers in the country.

Following is a comparison of the fourth quarter subscriber numbers compared to the end of the third quarter of 2020:

	4Q 2020	3Q 2020	Change	% Change
Comcast	19,846,000	20,094,000	(248,000)	-1.2%
Charter	16,200,000	16,235,000	(35,000)	-0.2%
DirecTV	13,000,000	13,600,000	(600,000)	-4.4%
Dish TV	8,816,000	8,965,000	(149,000)	-1.7%
Verizon	3,927,000	4,000,000	(73,000)	-1.8%
Cox	3,650,000	3,710,000	(60,000)	-1.6%
AT&T TV	3,505,000	3,500,000	5,000	0.1%
Altice	2,961,000	3,035,100	(74,100)	-2.4%
Mediacom	643,000	663,000	(20,000)	-3.0%
Frontier	485,000	518,000	(33,000)	-6.4%
Atlantic Broadband	318,387	317,787	600	0.2%
Cable One	261,000	277,000	(16,000)	-5.8%

Total	73,612,387	74,914,887	(1,302,500)	-1.7%
Total Cable	43,879,387	44,331,887	(452,500)	-1.0%
Total Satellite	21,816,000	22,565,000	(749,000)	-3.3%
Total Telco	7,917,000	8,018,000	(101,000)	-1.3%

Some observations about the numbers:

The big loser continued to be AT&T, which lost a net of 595,000 traditional video customers between DirecTV and AT&T TV (relabeled from AT&T U-verse).
The big percentage loser continues to be Frontier which lost 6.4% of its cable customers in the quarter, followed closely by Cable One.
This is the eighth consecutive quarter that the industry lost over one million cable subscribers.

To put these losses into perspective, the industry has now seen huge customer losses over the last two years. At the end of 2018, these same companies had over 85.4 million customers that had dropped to 79.5 million by the end of 2019, and now down to 73.6 million households by the end of 2020. This is a loss of 11.8 million customers over two years.

The big losses in cable subscribers happened at the same time that the biggest ISPs in the country are adding a lot of customers. The biggest ISPs added almost 900,000 new subscribers in the fourth quarter of 2020 and added 4.6 million new broadband customers during 2020.

In earlier quarters of 2020, we saw that a lot of customers dropping traditional video were switching to online versions of the full cable line-up. That didn’t carry into the fourth quarter of 2020, where the combination of Hulu plus Live TV, Sling TV, AT&T TV, and FuboTV collectively lost 18,000 customers.

By Doug Dawson, President at CCG Consulting

Dawson has worked in the telecom industry since 1978 and has both a consulting and operational background. He and CCG specialize in helping clients launch new broadband markets, develop new products, and finance new ventures.

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