Home / Industry

Protecting Intellectual Property Protects Consumers

Next week we will celebrate World IP Day. Observed annually on the 26th of April, World IP Day was created by WIPO in 2000 to highlight the critical role that intellectual property plays in our daily lives and in society as a whole. It is also a day to celebrate the hard work and achievements of intellectual property and brand protection professionals who not only secure their brands from infringement, they safeguard their customers and fans from bad actors.

The work of IP and brand protection professionals has never been more important. The pandemic fundamentally changed our reliance on digital platforms. From how we shop to how we conduct our personal and professional lives, those changes are here to stay. As a result, companies are accelerating digital transformation initiatives. These shifts, while exciting and dynamic for both brands and consumers, present new challenges for brand protection professionals.

Technologically savvy bad actors have created systemic brand abuse networks that are resilient to traditional methods of mitigation. These criminals use the same promotional vehicles and digital assets as the brands they’re targeting, building websites and apps, registering related domain names, as well as creating social profiles to promote themselves. Brand protection professionals are now finding themselves facing attacks from highly organized networks of bad actors. 

These networks of abuse are vast and complex, involving multiple branches and nodes. In our own research, we have found that one in every three enforcements is related to a brand abuse network. While legacy brand protection methods may identify the individual nodes and carry out an enforcement action, the larger criminal operation remains in place. 

These systemic brand abuse networks require a fresh approach when it comes to enforcement efforts.  Modern brand protection goes beyond simply identifying and taking down individual abuse nodes to mapping the connective tissue of the entire network.  As a result, modern brand protection is able to see the true scope of the brand abuse network and uncover the heart of the operation. 

By Appdetex, Global Brand Protection Leader

Appdetex solves business problems related to digital risks. With deep roots in intellectual property law and applying technical innovation to securing brands, Appdetex is dedicated to the success of brand protection and security professionals and serves the world’s most-trusted financial institutions, media platforms and top-of-the-charts gaming and software companies.

Visit Page

Filed Under


Commenting is not available in this channel entry.
CircleID Newsletter The Weekly Wrap

More and more professionals are choosing to publish critical posts on CircleID from all corners of the Internet industry. If you find it hard to keep up daily, consider subscribing to our weekly digest. We will provide you a convenient summary report once a week sent directly to your inbox. It's a quick and easy read.

I make a point of reading CircleID. There is no getting around the utility of knowing what thoughtful people are thinking and saying about our industry.

Co-designer of the TCP/IP Protocols & the Architecture of the Internet



Domain Names

Sponsored byVerisign

New TLDs

Sponsored byRadix

Brand Protection

Sponsored byCSC

Threat Intelligence

Sponsored byWhoisXML API


Sponsored byVerisign


Sponsored byDNIB.com

IPv4 Markets

Sponsored byIPv4.Global