4% of Americans Online Use Location-Based Services, According to Pew Survey

Home / News

4% of Americans Online Use Location-Based Services, According to Pew Survey

By CircleID Reporter
November 04, 2010, 6:23 pm PDT Views: 6,508 Add Comment

In its first report on the use of “geosocial” or location-based services, the Pew Research Center’s Internet & American Life project finds that 4% of online adults use a service such as Foursquare or Gowalla that allows them to share their location with friends and to find others who are nearby. On any given day, 1% of internet users are using these services.

Key findings include:

• 7% of adults who go online with their mobile phone use a location-based service.
• 8% of online adults ages 18-29 use location-based services, significantly more than online adults in any other age group.
• 10% of online Hispanics use these services—significantly more than online whites (3%) or online blacks (5%).
• 6% of online men use a location-based service such as Foursquare or Gowalla, compared with 3% of online women.

About the chart:

Location-based service users by SNS and Twitter use – Percentage of internet usesrs in each group who use a location-sharing service such as Foursquare or Gowalla.

Source: The Pew Research Center’s Internet & American Life Project, Aug 9 - Sep 13, 2010 Health Tracking Survey. N=3,001 adult internet users ages 18 and older, including 1,000 cell phone interviews. Interviews were conducted in English and Spanish. Margin of error is +/- 3%.

Full report available here: Online / PDF

By CircleID Reporter

CircleID’s internal staff reporting on news tips and developing stories. Do you have information the professional Internet community should be aware of? Contact us.

Visit Page

Filed Under

Comments

The Weekly Wrap

More and more professionals are choosing to publish critical posts on CircleID from all corners of the Internet industry. If you find it hard to keep up daily, consider subscribing to our weekly digest. We will provide you a convenient summary report once a week sent directly to your inbox. It's a quick and easy read.

I make a point of reading CircleID. There is no getting around the utility of knowing what thoughtful people are thinking and saying about our industry.

VINTON CERF
Co-designer of the TCP/IP Protocols & the Architecture of the Internet