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4% of Americans Online Use Location-Based Services, According to Pew Survey

In its first report on the use of “geosocial” or location-based services, the Pew Research Center’s Internet & American Life project finds that 4% of online adults use a service such as Foursquare or Gowalla that allows them to share their location with friends and to find others who are nearby. On any given day, 1% of internet users are using these services.

Key findings include:

• 7% of adults who go online with their mobile phone use a location-based service.
• 8% of online adults ages 18-29 use location-based services, significantly more than online adults in any other age group.
• 10% of online Hispanics use these services—significantly more than online whites (3%) or online blacks (5%).
• 6% of online men use a location-based service such as Foursquare or Gowalla, compared with 3% of online women.

About the chart:

Location-based service users by SNS and Twitter use – Percentage of internet usesrs in each group who use a location-sharing service such as Foursquare or Gowalla.

Source: The Pew Research Center’s Internet & American Life Project, Aug 9 - Sep 13, 2010 Health Tracking Survey. N=3,001 adult internet users ages 18 and older, including 1,000 cell phone interviews. Interviews were conducted in English and Spanish. Margin of error is +/- 3%.

Full report available here: Online / PDF

By CircleID Reporter

CircleID’s internal staff reporting on news tips and developing stories. Do you have information the professional Internet community should be aware of? Contact us.

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