Sony Uses Brand TLD ‘.sony’ for Bond Game Site

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Sony Uses Brand TLD ‘.sony’ for Bond Game Site

By CircleID Reporter
November 18, 2015, 8:47 pm PST Views: 9,855 Comments: 1

Sony is using it’s newly secured brand Top-Level Domain, ‘.sony’ for a game site as part of the promotion for its latest Bond movie. Lori Anne Wardi of Neustar writes: “Spectre, the latest James Bond film and the #1 movie worldwide, is drawing fans on www.assistmoneypenny.sony, where they can play an interactive game to help Miss Moneypenny track down evil villains. Powered by Google Maps and Street View, the mobile-first game is a slick digital flourish on a movie franchise launched over 50 years ago.”

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By CircleID Reporter — CircleID’s internal staff reporting on news tips and developing stories. Do you have information the professional Internet community should be aware of? Contact us.
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Seems weird that they used www.assistmoneypenny.sony but Chip Marshall – Nov 18, 2015 9:38 PM

Seems weird that they used http://www.assistmoneypenny.sony but didn’t make assistmoneypenny.sony work as well.

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