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Video continues to be the trend to watch as devices and tablets cater to higher definition content with larger screen sizes enabling the market for longer form video on mobile, reports Sandvine in its latest Internet traffic trends report.
“The ‘home roaming’ phenomenon, the concept of subscribers voluntarily offloading mobile traffic onto Wi-Fi networks, has continued. This combined with increased consumption of real-time entertainment on mobile networks globally, and the doubling of Netflix traffic on mobile networks in North America, suggests that users are getting comfortable with watching longer form videos on their handheld devices.”
Other findings include:
• Apple devices (iPads, iPhones, iPods, AppleTVs, and Macs) represent 35% of all audio and video streaming on North American home networks
• YouTube accounts for over 20% of mobile downstream traffic in North America, Europe and Latin America
• Netflix mobile data usage share doubled in the last 12 months in North America
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