All those Internet Governance pundits who track ICANN the way paparazzi track Paris Hilton are barking up the wrong tree. They've mistaken the Department of Street Signs for the whole of the state. The real action involves words like rbldnsd, content filtering, and webs of trust. Welcome to the Internet! What's on the menu today? Spam, with some phish on the side! We've got email spam, Usenet spam, IRC spam, IM spam, Jabber spam, Web spam, blogs spam, and spam splogs. And next week we'll have some brand new VoIP spam for you. Now that we're a few years into the Cambrian explosion of messaging protocols, I'd like to present a few observations around a theme and offer some suggestions.
Goodmail Systems made a big splash last week when AOL and Yahoo announced that they will be giving preferential treatment to mail that uses Goodmail's CertifiedEmail service, claiming (implausibly) that this has something to do with stopping spam... Since Goodmail charges senders for each message, some people see this as the end of e-mail as we know it. I have my concerns about Goodmail, but a lot of the concerns are either overblown or based on bad reporting...
Cindy's piece on the EFF website seems to be a bit of a pastiche, with elements taken out of various articles (some outright wrong, some merely misinformed) that have been doing the rounds of the media for quite a while now about Goodmail. She started off comparing AOL and Goodmail with the old email hoax about congress taxing email. That same line was used in a CircleID post by Matt Blumberg, CEO & Chairman of Returnpath... Various other quotes from different places - Richard Cox from Spamhaus on CNN for example. However a lot of the quotes in those articles are being based on wrong or out of context assumptions, starting with one that goes "AOL is going to remove all its existing whitelists and force people to use Goodmail".
Without commenting on the particulars as they relate to Goodmail -- especially since I am on the advisory board for Habeas, a competitor -- let me note that public discussion is largely missing the nature of the current Internet mail realities and the nature of the ways we can deal with them. There are two articles in the current issue of the Internet Protocol Journal, of which I wrote one, that provide some useful background about this reality. Simply put, Internet mail needs to sustain spontaneous communications...
There's been a lot of noise this week since the news broke about AOL and Goodmail, so I thought I'd take the opportunity to change the direction of the dialog a little bit. First, there are two main issues here, and I think it's healthy to separate them and address them separately. One issue is the merits of an email stamp system like the one Goodmail is proposing, relative to other methods of improving and ensuring email deliverability. The second issue -- and the one that got me started earlier this week - is the question of AOL making usage of Goodmail stamps a mandatory event, replacing its enhanced whitelist.
Remember the old email hoax about Hillary Clinton pushing for email taxation? When we first heard AOL's plans for Goodmail today, we thought maybe the hoax had re-surfaced and a few industry reporters got hooked by it. But alas, this tax plan seems to be true. AOL has long held the leading standard in email whitelisting. Every email sender who cares about delivery has tried to keep their email reputation high so that they could earn placement on AOL's coveted Enhanced Whitelist. Now, AOL may be saying that those standards don't matter as much as a postage stamp when it comes to email delivery.
A student at a well-known US university wrote me and asked whether, given the huge national interest in getting the industry to unite behind (at least) one format, did I think that the FTC should've played a stronger role in pushing the industry to adopt an authentication format? I said: Nope. Part of the reason it's taking so long to agree on a standard is that the process is infested with academic theoreticians who are more interested in arguing about hypotheticals and pushing their pet spam solutions than in doing something useful...
Last week the DMA announced with considerable fanfare that their members should all use e-mail authentication. DMA members send a lot of bulk e-mail, but not much that would be considered spam by any normal metric. (Altria's Gevalia Kaffee is one of the few exceptions.) Their main problem is their legitimate bulk mail, sent in large quantities from fixed sources, getting caught by ISPs spam filters. That happens to be one problem for which path authentication schemes like SPF and Sender ID are useful, since they make it easier to add known fixed source mailers to a recipient ISP's whitelist, and that's just what AOL and probably other big ISPs use it for. While the DMA may be implying that this is a virtuous move, in reality it's something that their members are doing anyway for straightforward business purposes.
This month I thought I could feel smug, deploying Postfix, with greylisting (Postgrey), and the Spamhaus block list (SBL-XBL) has reduced the volume of unsolicited bulk commercial email one of our servers was delivering to our clients by 98.99%. Alas greylisting is a flawed remedy, it merely requires the spambots to act more like email servers and it will fail, and eventually they will...
After Two Security Assessments I Must Be Secure, Right? Imagine you are the CIO of a national financial institution and you've recently deployed a state of the art online transaction service for your customers. To make sure your company's network perimeter is secure, you executed two external security assessments and penetration tests. When the final report came in, your company was given a clean bill of health. At first, you felt relieved, and confident in your security measures. Shortly thereafter, your relief turned to concern. ...Given you're skepticism, you decide to get one more opinion. ...And the results were less than pleasing.