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.brand Progress - The Mid-Year Analysis

Google. BMW. Dell. Canon. Deloitte. Chanel. Microsoft. Audi. Cisco. Leaders in their industries, household names, game changers in business and technology. And just some of the brands that have launched their .brand TLDs so far in 2016. As we reach the mid-way point of this year, it provides a fitting checkpoint at which to reflect on the progress we've seen over the last six months. more

.cancerresearch - Can a New TLD Beat a Global Disease?

I wish cancer research didn't exist. Imagine a world without cancer, where a cure existed to eradicate this disease. Today, the best way for us to achieve this is through cancer research, and extremely bold goals like this require game-changing innovation. Fittingly, the .cancerresearch Top Level Domain will launch on World Cancer Day (February 4) and use this fantastic new digital platform to show that cancer, its treatments and its cures, are not beyond us. more

The Disappointment of 5G

Karl Bode recently wrote an excellent article highlighting the overhyping of wireless technologies. He's right, and for the last twenty years, we've been told that a world-changing wireless technology is coming soon, but none ever materialized. No wireless technology has been a bigger flop than 5G when comparing the hype to the eventual reality. The hype for 5G was amazingly over-the-top. more

ICANN Blows $4.6 Million In Stock Market

If you visit the new dashboard on ICANN's web site, you see some nice bar charts, including one rather large negative number of $4,462,000. If you click the little arrow at the top of the Financial Performance chart, a footnote window pops open where the last sentence is: "The large variance to budget is due to investment losses of $4.6 mil." Investment losses? Yup, ICANN's been speculating in the stock market... more

SEO and New dot Brand gTLDs

According to a recent study carried out by Custora in the USA, search engines -- paid and organic -- represent close to 50% of e-commerce orders, compared to 20% for direct entry. A dot brand domain has the potential to boost direct entry, as it can be more memorable than traditional domains. Can dot brand domains also be part of a consistent search engine strategy? more

The State of DNS Abuse: Moving Backward, Not Forward

ICANN's founding promise and mandate are optimistic -- ensure a stable and secure internet that benefits the internet community as a whole. Recent months, however, have highlighted the uncomfortable truth that ICANN's and the industry's approach to DNS abuse is actually moving backward, ignoring growing problems, abdicating on important policy issues, and making excuses for not acting. Further, the impending failure of ICANN's new WHOIS policy to address cybersecurity concerns will add fuel to the fire, resulting in accelerating DNS abuse that harms internet users across the globe. more

The Future of Some Email May Not Use Email

Paul McNamara quotes me extensively in this piece on the EFF protest of Goodmail. When I say "the EFF has lost its mind", i really mean "the EFF has lost its way". In the early days, the EFF was about preventing the government from ruining the Internet commons, and preventing the government from putting walls on the frontier. These days, the EFF is more about preventing companies who have no power to regulate from doing things the EFF doesn't like. That is a huge change, and one that makes the EFF much less worthy of support... more

Domain Names Can’t Be Trespassed: Utube.com v. YouTube

Boy, this case got a lot of attention when it was first filed (which isn't surprising; YouTube lawsuits usually do). You may remember the story: the plaintiff is a dealer of used tube mills, used pipe mills and used pollforming machines. The plaintiff operated a website at utube.com. As you might expect, like most other industrial B2B vendors' websites, utube.com had a small but targeted audience. With the phenomenal and quick rise in popularity of YouTube, a lot of web users mistyped youtube.com and entered utube.com instead, causing utube.com to suddenly experience disproportionate popularity. Unfortunately for the plaintiff, few of these visitors were interested in pollforming machines... The plaintiff sued YouTube for trademark infringement... more

Shedding Light on How Much Energy the Internet and ICTs Consume

Ever since I published an essay exploring the relationship between climate change and the Internet, I have endeavored to bring this subject to the fore as often as possible (and in relevant fora and discussions) since the responsibility of creating a more sustainable world falls on all communities and stakeholder groups. It is particularly pressing now -- at a time when international interest in curbing climate change is strengthening, while it is juxtaposed with the receding commitments of the United States government... more

2016: The Year That Was in .brands TLDs

Back in June, I wrote about the progress of .brands at the half-way point of the year. At the time, the total number of domains registered in .brand TLDs had grown by 238% in just six months, including a number of significant, high-profile .brands that had publicly launched. I also shared several broad patterns of usage that had started to emerge. As we approach the end of 2016, let's take a look at the year that was. more

Does the Internet Need to be Governed?

The term "Internet Governance" has become an area of particular attention in part as a consequence of widespread recognition that the Internet represents an important area of national interest for all countries seeking to participate in the benefits of global electronic commerce, distance learning, access to the encyclopedic wealth of information on the Internet, and in the social dimension that the Internet is creating. From the perspective of governments, the Internet is simultaneously a technology that promises high economic value for parties making use of it and a challenge in that it is unlike all other telecommunications media previously invented. more

Domain Name Association Outlines Healthy Practices as Part of Key Initiative

The domain name system is in good health. But it's about to get even better. The Domain Name Association (DNA), the Internet domain industry's trade association, undertook an effort in 2016 it named the Healthy Domains Initiative (HDI). It's an ambitious, self-motivated effort to build on the DNS' already secure and stable platform and meet select challenges head-on, before they develop. more

Geo and Brand TLDs Only for a 2019 Second Round of New gTLDs?

Let's be clear: right now, any statements on when (or even if) a follow-up round of new gTLD applications might happen are pure conjecture. The first round closed on April 12, 2012. Since then, the pressure has been increasing for ICANN to actually live up to the guidebook premise of launching "subsequent gTLD application rounds as quickly as possible" with "the next application round to begin within one year of the close of the application submission period for the initial round." But that deadline is clearly not going to be met. more

Brand Top-Level Domain and Brand Value

Brands are an asset and have a value for organizations, as they generate revenue: Customers are happy to pay a premium for a brand they love. They will show a preference and be loyal to a brand they trust. There are various ways to estimate the value of a brand. An excellent point of reference is Interbrand, which for many years has followed the top 100 brands and publishes their value based on a combination of three factors. more

Google Launches Corporate Blog ‘The Keyword’ on .Google Domain

As momentum builds in the world of .brands, there are some major players we as an industry have been watching closely for an indication of how their branded TLDs will become part of their digital strategies. .brand websites like these from high-profile tech leaders and influencers can be the best publicity for brand TLDs as a whole; as their involvement and buy-in acts as a significant endorsement of the .brand movement. more

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