Neustar, Inc., a leading domain name registry services provider, announces a service offering that will enable domain name registrars to enter the registry market.

The Internet Corporation for Assigned Names and Numbers (ICANN) made an announcement yesterday that registrars would be permitted to apply for new generic Top-Level Domains (gTLDs) in May of 2011.

Today registrars act as the retail channel selling domain names to businesses, individuals and organizations.  They buy such names from registry operators at wholesale prices (Neustar Registry Services for names such as .biz and .us, and VeriSign for .com and .net).  Under the new policy, registrars will be permitted to apply for the right to operate registries for new gTLDs such as .web, .blog, .news or others.

Neustar’s new service offering will provide registrars with all of the registry services they need to apply for and become a registry for their own gTLDs.  The service operated by Neustar includes the back end registry, whois, global DNS, DNSSEC and all of the other capabilities required to meet the ICANN requirements for new gTLDs.  The service will be offered as a white-label offering, meaning registrars can brand the solution as their own.

Tim Switzer, Vice President, Registry Services at Neustar said, “Neustar has been operating a world class registry for 10 years and currently provides services to over 280 ICANN accredited registrars.  This white label solution will make it possible for Registrars to quickly and cost-effectively enter the registry business, while promoting their own brands and domain extensions.”

Neustar’s Registry Service is available to registrars immediately.  For more information, please see www.neustarregistry.biz.