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Super Bowl and Return of the Super Dip in Traffic

In a blog post, Sandvine announced that for the second year in a row, the Super Bowl was seen as an event that led to a 15% reduction in overall internet traffic, despite being available as a streaming video feed for United States viewers.

The blog says “Sandvine’s traffic statistics have showed continued growth in adoption of live streamed sports events, but for the time being it is no threat to replace viewing via traditional broadcast methods.”

As Sandvine observed, for the Super Bowl, it makes sense that most people would prefer to watch the game on large screen HDTVs.

After all this is live event TV—an unofficial holiday when so many of us gather with friends, eating massive quantities of foods that we swore off a month ago in our New Year’s Resolutions. Broadcasting is the right technology for such content distribution.

But how many of us had narrow band sidebar checks at different parts of the game, trying to look up different statistics in order to provide our own colour commentary? Perhaps you checked your mobile device after the second half kick-off return for a record breaking touchdown run.

What role did the internet play in your Super Bowl viewing experience?

By Mark Goldberg, Telecommunications Consultant

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