Global registry services provider Afilias today announced the completion of technical preparations to activate the new .ONL and .RICH generic top-level domains (gTLD) on the global Internet.

Managed by Berlin, Germany-based I-REGISTRY Ltd., the .ONL and .RICH gTLDs are unique propositions for a Web presence. The .ONL domain is designed to be a quick way of saying “I’m online” and fits all situations, whether growing a business, building a community or creating a personal space. .ONL can be particularly effective for brands that have a physical presence and need to publicize their online version, such as a corner drugstore offering services online.

The .RICH domain accomplishes two goals: first, it will build an online community of the well heeled and aspirants and, second, it will help the underprivileged with charitable donations planned from revenues generated by the domain.

Anschelika Smoljar, the CEO of I-REGISTRY Ltd., said, “Our excitement in seeing these domains go live in the Domain Name System (DNS) is due in great part to the speed and efficiency Afilias offered in helping us make these gTLDs a reality. While launching domains may seem daunting, with Afilias and its broad experience in launching and running TLDs, the process was swift and simple.”

Afilias CMO Roland LaPlante added, “With so many gTLDs coming to market in the months ahead, it’s the ones with a strong vision that will capture the imagination of the public. The .ONL and .RICH gTLDs embody that idea. Afilias is happy to support the I-REGISTRY team in bringing unique domains to the public and helping them achieve their full potential.”