Global registry services provider Afilias turns up the heat! Afilias today announced April 17, 2014, as the general availability launch date of the .RED generic top-level domain (gTLD). As an unrestricted domain, .RED names are available to be registered by anyone, anywhere in the world.

The .RED domain brings the heat to everything you’re passionate about! Like red lipstick or a little red sports car, the color red brings intensity to whatever it touches. As British psychologist Nicholas Humphrey, author of Seeing Red: A Study in Consciousness, once said in The New York Times, “If you want to make a point, you make it in red.”

The .RED domain now brings this drama to your Web address.

Share your interests, causes and points of view on a .RED site. Want to make a bold fashion statement? Use .RED. In love? Show it with .RED. Fighting evil? Do it in .RED. When you need to heat up your Web presence, no other domain will do: Make it .RED hot!

“The .RED domain brings fire, spice and excitement to the formerly cold and gray computer world of the Internet,” said Roland LaPlante, Senior Vice President and CMO, Afilias. “Whether it’s being used in the context of a political protest or Valentine’s Day, red always stands for passion. The .RED domain will now let individuals and businesses extend that passion to the right of the dot.”

.RED domains can be registered for up to 10 years at a time. Many registrars offer website building, email and other services along with .RED domains to make your online presence work exactly as you envision it!

The .RED general availability period opens at 16:00:00 UTC on April 17, 2014. You can learn more about .RED and find a registrar for your .RED domain at http://red.afilias.info. And join .RED on social media:

Twitter: @dotREDtld
Facebook: dotRED