Home / Blogs

New gTLDs: Is Internationalism the Solution?

Are international strings such as “club” and “rugby” the key to launch a successful TLD in Round 2 of the ICANN new gTLD program? Are “International TLDs” the key to a successful Registry?

That is quite possible as the results of the recent .CLUB launching show that it generated lots of interest in a short period of time. The .CLUB registry is now number 3 on the list of most registered domain names with 37,806 domains registered and .EMAIL is in position 6.

But is it just a matter of being generic, multi-linguistic, short and global? We do not think so because a TLD like RUGBY would then focus on one single sport and a question to have could be: “you would be s Rugby Club: which domain name would you register?” As a French-speaking person, I would probably go for a myclub.rugby because “rugby” would come after the name of my club in a sentence but as an English-speaking person wouldn’t I choose the opposite?

A list of strings

At gTLD.club, we searched for “International Keywords” and surprisingly, there are not so many. So instead of publishing our list of strings with a strong potential for the second round of applications, we found this page at Wikipedia. We wouldn’t be surprised that all applicants for generic strings checked that page a very long time ago but here is another list we extracted from Ogden’s Basic English:

“academy, academic, accumulator, adieu, alphabet, alpha, ampere, apostrophe, atlas, atmosphere, atom , baby, bacillus, balcony, banana, banjo, barbarism, baritone, bayonet, benzyl, bicycle, billiards, blonde, blouse, bonbon, boss, bouquet, boulevard, bourgeois, brave, bridge, buffet, bulletin, bull-dog, cable, cafeteria, cadet, calico, camouflage, caravan, card, carnival, catastrophe, caviar, center, chaos, civilization, cocoa, communist, condenser, contralto, cosmopolitan, crepe, cricket, crochet, dahlia, decadent, demagogue, dessert, diarrhea, dictionary, dilettante, dynamo, dyspepsia, economic, electric, electron, element, energy, ensemble, erotic, eucalyptus, eugenics, façade, feminism, film, fresco, flirt, freemason, frieze, garage, gazette, gentleman, golf, gondola, grammar, graph, guillotine, gymnastics, hockey, hor d’oeuvres, hyacinth, imperial, impromptu, intelligentsia, interest, iodine, kangaroo, laboratory, lacquer, lady, lamp, lancet, lavatory, league, legal, lemon, lion, lunch, lynch, machine, mademoiselle, magnet, mannequin, manuscript, mash, maximum, memo, menthol, minimum, minus, modern, monopoly, monsieur, moral, morphia, motif, motor, music, muslin, narcissus, nature, negro, nuance, oasis, obelisk, octave, option, optimism, oracle, palace, palette, panic, panorama, paradox, parallel, parasol, parody, pathos, pessimism, philosophy, phonetics, photograph, picnic, pince-nez, ping-pong, pistol, plus, polo, porridge, pragmatism, press, prima-donna, professor, profile, proletariat, promenade, public, pudding, realism, register, rendezvous, republic, revue, rhetoric, rhythm, robot, rotor, roulette, rucksack, sabotage, sago, salon, saloon, sapphire, satyr, saxophone, scenario, schema, scout, serenade, sextant, shampoo, shellac, silhouette, ski, socialism, soirée, solo, soprano, soufflé, souvenir, spectrum, sphinx, staccato, stadium, station, steppe, student, symbolism, symmetry, symphony, synchronization, syndicalism, syntax, syringe, system, tango, technique, technology, tempo, tennis, tenor, text, theory, thermometer, toilet, tomato, tournament, tragedy, tramway, transformer, turban, turbine, typhoon, tsar, unicorn, universe, utopia, vaudeville, verandah, vermouth, waffle, waltz, whist, xylophone, zigzag”.

Some of these keywords could be applied to in the second round of ICANN new gTLDs but what about this round: what about those strings which have already been applied to and which correspond to commonly used words? We checked the list on Godaddy’s website so we could extract .BRAND TLDs which are also considered as generic strings but which are not available for sale (domain names end users won’t be able to buy). Here is a list domain name extensions we believe could become successful in terms of use and registration volumes (we excluded geographic TLDs):


These strings, for the largest part, are keywords used in various languages such as French, English and Spanish. You will notice many strings are sports keywords.

By Jean Guillon, New gTLDs "only".

Filed Under

CircleID Newsletter The Weekly Wrap

More and more professionals are choosing to publish critical posts on CircleID from all corners of the Internet industry. If you find it hard to keep up daily, consider subscribing to our weekly digest. We will provide you a convenient summary report once a week sent directly to your inbox. It's a quick and easy read.

I make a point of reading CircleID. There is no getting around the utility of knowing what thoughtful people are thinking and saying about our industry.

Co-designer of the TCP/IP Protocols & the Architecture of the Internet


Jean - Why should anyone care about Alex Tajirian  –  May 16, 2014 8:28 AM

Jean - Why should anyone care about the answer now, especially when any test would be based on insufficient and potentially biased data?

Round 2 Jean Guillon  –  May 16, 2014 9:08 AM

Because round 2 is coming.

So, there is urgency in putting out Alex Tajirian  –  May 17, 2014 9:08 AM

So, there is urgency in putting out potentially wrong info? Godot is coming too!

(...) Jean Guillon  –  May 17, 2014 9:15 AM

Applicants need ideas for round 2. These lists give some to them. What is “gotot” by the way?

Comment Title:

  Notify me of follow-up comments

We encourage you to post comments and engage in discussions that advance this post through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can report it using the link at the end of each comment. Views expressed in the comments do not represent those of CircleID. For more information on our comment policy, see Codes of Conduct.



Threat Intelligence

Sponsored byWhoisXML API


Sponsored byVerisign

IPv4 Markets

Sponsored byIPv4.Global

Domain Names

Sponsored byVerisign

Brand Protection

Sponsored byCSC