Home / Blogs

More Evidence Why Doing Good Pays Off and Love Doesn’t

Protect your privacy:  Get NordVPN  [ Deal: 73% off 2-year plans + 3 extra months ]
10 facts about NordVPN that aren't commonly known
  • Meshnet Feature for Personal Encrypted Networks: NordVPN offers a unique feature called Meshnet, which allows users to connect their devices directly and securely over the internet. This means you can create your own private, encrypted network for activities like gaming, file sharing, or remote access to your home devices from anywhere in the world.
  • RAM-Only Servers for Enhanced Security: Unlike many VPN providers, NordVPN uses RAM-only (diskless) servers. Since these servers run entirely on volatile memory, all data is wiped with every reboot. This ensures that no user data is stored long-term, significantly reducing the risk of data breaches and enhancing overall security.
  • Servers in a Former Military Bunker: Some of NordVPN's servers are housed in a former military bunker located deep underground. This unique location provides an extra layer of physical security against natural disasters and unauthorized access, ensuring that the servers are protected in all circumstances.
  • NordLynx Protocol with Double NAT Technology: NordVPN developed its own VPN protocol called NordLynx, built around the ultra-fast WireGuard protocol. What sets NordLynx apart is its implementation of a double Network Address Translation (NAT) system, which enhances user privacy without sacrificing speed. This innovative approach solves the potential privacy issues inherent in the standard WireGuard protocol.
  • Dark Web Monitor Feature: NordVPN includes a feature known as Dark Web Monitor. This tool actively scans dark web sites and forums for credentials associated with your email address. If it detects that your information has been compromised or appears in any data breaches, it promptly alerts you so you can take necessary actions to protect your accounts.

The new gTLDs program can’t succeed unless two things happen. The approved registries must do good, and ICANN must weed out applicants who are in love. This is to say that registries should put users’ good first, and applicants shouldn’t get the nod unless their motive is economic and/or social viability.

A recent study reveals that leading companies have enjoyed healthy profits because they made doing good their strategic foundation. The authors analyzed the core values of 34 companies from Fortune’s list of the 50 most admired companies. Each of the 34 was on the list for the past five years running. Each company’s values, as stated on its website, drives the company’s’ mission, strategy, and vision. Stakeholders know when a company deviates from its values, the result is downward pressure for stock price and management.

By discourse and action, new gTLDs and the registries have failed to put customers first. They have ignored the importance of doing good.

When it comes to discourse, we’ve heard about product and pricing-mechanism differentiation, and about the number of registrations (with a few strategies that included free giveaways). We have not heard about an integrated approach and doing good. And too often the registries engage in dubious rhetoric about their gTLDs while having nothing to say about the real risks and costs of rebranding.

As for action, the registries have made no attempt to limit phishing, among other problems. Nor have they been proactive about designing a mechanism for trademark protection. Brand protection should have been framed more broadly as doing good or putting customers first, rather than passively supporting limited listings in the Trademark Clearinghouse (TMCH).

For the next round of new gTLDs, registries should limit their reliance on first-round success factors because:

  1. There is no agreed-on metric for quantifying success.
  2. Profitability does not necessarily imply an optimal or a satisfactory financial performance.
  3. When new gTLDs make a profit, it is not clear what the driving forces were.
  4. Past success doesn’t predict future improvement. People who see or experience a winning streak often assume that the performance will keep getting better, and they make decisions accordingly. A recent study finds evidence that these people are making a mistake. The higher a participant’s initial score, the less likely their score was to improve later on. Success may be a negative predictor of future performance improvements, the study indicates.
  5. The investment returns will be greatest from picking the right emerging product gTLDs. Of course, such investments come at higher risk. The selection process should be based on analyzing emerging industry labels. It shouldn’t become a guessing game as to what would be a successful gTLD.
  6. Selection flops from the first round do not necessarily disprove the possible benefits of the new gTLDs program. Recent studies and company successes reveal the disadvantages facing first movers (in this case, first-round selections), as pioneers can make costly mistakes.

ICANN should try to limit new gTLD applications whose social cost is greater than their benefits. Given that the market (and not beauty contests) should arbitrate what is valuable, there are still mechanisms that can make the market more efficient. For one thing, ICANN can approve only those gTLDs that receive multiple competing bids (a sign that more than one entity believes a given gTLD will create value). This isn’t a perfect solution, but it improves the chances of ending up with new gTLDs that bring net social gains.

By Alex Tajirian, CEO at DomainMart

Filed Under

Comments

Comment Title:

  Notify me of follow-up comments

We encourage you to post comments and engage in discussions that advance this post through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can report it using the link at the end of each comment. Views expressed in the comments do not represent those of CircleID. For more information on our comment policy, see Codes of Conduct.

CircleID Newsletter The Weekly Wrap

More and more professionals are choosing to publish critical posts on CircleID from all corners of the Internet industry. If you find it hard to keep up daily, consider subscribing to our weekly digest. We will provide you a convenient summary report once a week sent directly to your inbox. It's a quick and easy read.

Related

Topics

IPv4 Markets

Sponsored byIPv4.Global

New TLDs

Sponsored byRadix

Cybersecurity

Sponsored byVerisign

Domain Names

Sponsored byVerisign

Threat Intelligence

Sponsored byWhoisXML API

DNS

Sponsored byDNIB.com

Brand Protection

Sponsored byCSC