The Federal Communications Commission has introduced new broadband labels in order to provide consumers of mobile and fixed broadband Internet service with an easy-to-understand information about price and performance. “These labels provide consumers clarity about the broadband service they are purchasing, not only helping them to make more informed choices but also preventing surprises when the first bill arrives,” said Chairman Wheeler.

These formats, while not mandated by the agency, are recommended by the Commission and will serve as a “safe harbor” to meet those requirements. The Consumer Broadband Labels will include:

Price: Price points, including various charges that seem confusing to consumers like overage, equipment, early termination and administrative fees.

Data Allowances: This is the carrier-defined plan limit after which consumers will face some consequence, such as additional charges or slowed data speeds.

Performance: Broadband speed and other performance metrics.

The FCC reports more than 2,000 complaints annually related to unexpected fees associated with consumers’ Internet service bills. “The actual prices paid for broadband-related services can be as much as 40 percent greater than what is advertised after taxes and fees are added to a bill, according to consumer complaints to the Commission.”

The Federal Communications Commission has unveiled new broadband labels modeled after the nutrition labels commonly seen on food products. (Left: Mobile Consumer Broadband Label Sample, Right: Fixed Consumer Broadband Label Sample) Click to Enlarge