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IPv6 Will Change the Face of Email Filtering, Says Report

Data solutions provider Return Path has released a new report highlighting 20 visionary ideas for brands to “futureproof” their email program. Among various insights, the report warns brands that adoption of IPv6 will result in rising dependency on domain-based reputation. From the report: The adoption of IPv6 will change the face of email filtering. With the quantity of internet enabled devices in use today, we are quickly running out of IP addresses. The advent of longer IPv6 address will allow for exponential expansion in available IP addresses. However, this wealth of IP addresses is an opportunity that spammers can—and will—exploit, leading mailbox providers to employ ever more sophisticated filtering techniques. Domain-based reputation will become increasingly important in filtering decisions, so marketers will need to maintain a pristine reputation to ensure consistent email delivery.

By CircleID Reporter

CircleID’s internal staff reporting on news tips and developing stories. Do you have information the professional Internet community should be aware of? Contact us.

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