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Verisign Launches ???., a New, Generic Top-Level Domain for Hebrew Speakers*

* Please note that a domain name registered in the ???. TLD registry is not the same as a domain name registered in the .com TLD registry. In addition, the holder of the registration of a domain name in the ???. TLD registry may not be the same as the holder of the registration of the same domain name in the .com TLD registry.

Verisign is pleased to announce the launch of our phased rollout of ???. in Hebrew script. This new, Verisign-operated internationalized domain name (IDN) extension was created to help businesses and individuals connect with customers in their local language.

The Sunrise Period for ???. is open from July 30, 2018 at 00:00:00 UTC through Sept. 4, 2018 at 23:59:59 UTC.

Registering a ???. domain name can help companies build their credibility, grow their business and expand their customer base. A domain name in ???. can also be used to redirect users/potential customers to company social media or e-commerce pages. Moreover, registering a Hebrew domain name in ???. can help make business and individual website addresses easier to type and remember for native Hebrew speakers. Notably, a Verisign survey conducted in Israel in September 2017, comprised of 150 decision makers in small and medium-sized businesses with up to 30 employees, found that 69 percent of respondents would register a domain name that’s fully in Hebrew if they could.

Prospective registrants who wish to register a domain name during the Sunrise Period for ???. must have a valid Signed Mark Data (SMD) file from ICANN’s Trademark Clearinghouse at the time of registration. During the Sunrise Period, these prospective registrants will be able to register each available second-level domain name (SLDN) in ???., that is an exact match of each SLDN permitted by their SMD file(s). All registrations during the Sunrise Period will be processed on a first-come, first-served basis.

Following the Sunrise Period, there will be a Priority Access Program Period for ???.—an exclusive registration period during which eligible .com registrants will have the exclusive right to register the SLDN in ???. that is an exact match of their existing SLDN registered in .com, provided that the registrant registers the matching SLDN in ???. through the registrar that is the registrar-of-record for the registrant’s existing SLDN in .com. All registrations during the Priority Access Program Period for ???. are subject to availability and the applicable registry policies.

A Landrush Program Period will follow the Priority Access Program Period for ???. and will be open to all potential registrants to register their domain names on a first-come, first-served basis in advance of the General Registration Period for an additional fee. Landrush will last approximately five weeks and will be followed by the General Registration Period.

The registration periods for ???. are**:

  • Sunrise Period: July 30, 2018 at 00:00:00 UTC—Sept. 4, 2018 at 23:59:59 UTC
  • Priority Access Program Period: Sept. 5, 2018 at 00:00:00 UTC—Oct. 1, 2018 at 23:59:59 UTC
  • Land Rush Period: Oct. 2, 2018 at 00:00:00 UTC—Nov. 4, 2018 at 23:59:59 UTC
  • General Registration Period Start Date: Nov. 5, 2018 at 00:00:00 UTC
  • Trademark Claims Period: Sept. 5, 2018 at 00:00:00 UTC—Feb. 3, 2019 at 23:59:59 UTC (Mandatory Trademark Claims Services during Priority Access Program Period, Land Rush Period, and first 90 days of General Registration Period)

Both IDN and ASCII SLDNs may be registered in ???. For more information about ???., Verisign’s new, Hebrew generic top-level domain, click here.

** The information in this blog post regarding the registration periods for ???., including the corresponding dates, is for general information purposes only and is subject to change. See the most current registration periods, corresponding dates and other detailed information for ???. at https://newgtlds.icann.org/en/program-status/sunrise-claims-periods/xn—9dbq2a.

By Verisign, A Global Provider of Domain Name Registry Services and Internet Infrastructure

Verisign, a global provider of domain name registry services and internet infrastructure, enables internet navigation for many of the world’s most recognized domain names. Verisign enables the security, stability, and resiliency of key internet infrastructure and services, including providing root zone maintainer services, operating two of the 13 global internet root servers, and providing registration services and authoritative resolution for the .com and .net top-level domains, which support the majority of global e-commerce. To learn more about what it means to be Powered by Verisign, please visit Verisign.com.

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