Maintaining an online presence isn’t as simple as choosing a name, putting it up, and waiting until things turn out well. Once you’re out there, you have to keep an eye on your domain and what’s happening around because not doing so could put you at a disadvantage or even in danger.

However, doing it on your own could be quite a challenge since there are many domain-related aspects that you need to get concerned about: registrations by your competitors, possible infringements your brand, and, of course, the bad actors that are constantly looking for ways to attack.

Well, the good news is you don’t have to wage a lonely battle because a package of domain research and monitoring instruments can come to support. Read on to learn how they can support proactive domain investigations and efficient management practices.

Automated Daily Monitoring and Research

The Web is a dynamic place. The volume of transactions can be mind-boggling, so it’s simply impossible to keep manual tabs on what’s going on. Our Domain Research and Monitoring suite can help users to keep a daily watch over what’s happening—comprising several automated tools among which:

• Domain Monitor that tracks changes in domains’ registration details;
• Registrant Monitor watching over the domain activities of online entities;
• Brand Monitor allowing to search for terms that could have an impact on your brand;
• Reverse WHOIS Search looking for connections between domains;
• WHOIS History Search Tool providing access to the entire history of any domain name;
• WHOIS Search to go through numerous domain records;
• Domain Availability Check to instantly learn if a domain name is available or not.

Accurate and Timely Alerts

Getting relevant data is certainly an important part of any successful online activity; however, it’s equally crucial to stay informed about critical events in the digital space as soon as they occur.

Domain research and monitoring tools are configured to receive alerts that have useful business or security applications. One example is getting notified when new domains are registered as these can pose a threat since they are often used for phishing purposes. You can also track down changes in the domain details of registrants or competitors that you wish to closely watch.

Domain Research and Monitoring in Practice

But how can domain owners and other professionals make use of domain research and monitoring to make the most out of their Web activities? You can read all about it in our blog post called 5 Powerful Use Cases of Domain Research and Monitoring Tools. Here are some of the dominant applications:

Staying a step ahead of competitors – Domain research and monitoring activities can help anticipate competitors’ moves. Are they acquiring new domains? Or changing existing ones? Keeping track of their keywords or trademarks can give you an idea about what they are planning. Monitoring newly-registered domains can also provide competitive insights.

Monitoring your brand against infringers – One thing you need to look out for is how you’re being perceived. A lot of that might depend on whether your brand is being misrepresented, putting you in a bad light and reaping the bad press as a result. Domain research and monitoring tools can help prevent it by alerting you when new domains bearing striking similarities to yours are registered, therefore, giving you time to respond.

Getting in on domain investment opportunities – There’s money to be made on buying and selling domains. You can get leads on domain investment opportunities such as when domain names you’ve been eyeing are being dropped or have expired. You also can get information on what’s trending in terms of registration activity for specific keywords or phrases, giving you enough information to make your move.

* * *

Surviving on the Web requires everything necessary to keep track of the many online activities that happen on a daily basis. Having the Domain Research and Monitoring suite at your disposal can keep you informed and alert on crucial developments.