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ICT in Agriculture: A Travel to Australia’s Outback Queensland

The Darling Downs (Photo: Paul Budde)

In October 2020, I went on a two-week tour into Queensland’s Outback, traveling through various landscapes from pastoral and agricultural lands to savanna and the desert.

Leaving Brisbane, past Toowoomba, you enter the Darling Downs. This is one of the richest agricultural areas in Australia. British Botanist Alan Cunningham first explored it in 1827.

However, only after the penal colony of Moreton Bay (now Brisbane) was closed, free settlers were allowed in the area. By that time, Surveyor-General Thomas Mitchell entered the area and described the fertile pastures that the Squatters already started to move into. They claimed the land and asked for forgiveness later to get title to these lands.

Most of them came from the British landed gentry and rapidly became rich landowners.

What is known as Mitchell’s Grass proved to be perfect fodder for sheep and cattle, and large flocks started to arrive. This became the basis for the current cattle business. They are now internationally renowned for their top-quality breeds such as Santa Gertrudis, Droughtmaster, and Brahmans as well top quality (export) meat.

Cattle arriving at Roma Saleyards
(Photo: Paul Budde)

In Roma, the center of this region, we visited the Southern Hemisphere’s largest sale yard.

At the sale yards, I received first-class information on this industry. I was not surprised to hear that the reason they have such a good reputation is significantly assisted by information and communications technology (ICT).

However, it confirmed again the massive ICT problems this industry has been facing for 20 years and continues to face because of a lack of quality broadband access.

Each cow and bull (or any other form of “cattle” for that matter) have their own data set, and everything gets recorded in a central database. This is based on the national livestock identification system (NLIS). This is a livestock identification, and tracking system uses radiofrequency identification devices (RFID) applied as ear tags to identify and track livestock, each assigned an individual and unique electronic and physical printed tag numbers.

There is an associated central electronic database used to record each animal’s residency and keeps track of the other animals it has interacted with. The system improves food safety and acts as a market export assurance program that improves Australia’s access to foreign export markets and assists with disease control, tracing, and management.

The Internet of Things (IoT) is increasingly used by the farmers to provide up-to-date information on the environment the cattle live in, climate information, and so on. Drones are used to check on cattle but also to check on the waterholes. A lot of this is video-based data. They are also looking at blockchain technologies to follow and register a cow’s life from birth to slaughter.

There is a clear need for specialized data centers closer to the main farming areas. The first autonomous machinery is now also arriving on some of the farms.

Amazingly, I was told that 95 percent of the cattle growers are small family farmers; most of them are husband and wife teams with perhaps a few children. Because of the competitiveness of the business, there is ongoing pressure on costs. Technology allows them to remain profitable without the need for more staff. The time of cheap labor from “swaggies” is long gone.

However, to participate in this high-quality, competitive business, all these families and their businesses need to use ICT, and all need to have access to high-speed data services.

The quality of the business also reflects the quality of the people involved in it. They are increasingly high-educated and are technology savvy. Not only do they need access for their business, but also for all the other social, educational, economic, financial, and often medical services.

Yet, most of them only have mediocre NBN, Australia’s broadband access network.

Satellite and fixed wireless are not providing the quality service they need. Most of them have complained about this for 10 to 20 years, and improvements have not taken pace with the increase in their business and private requirements. This dramatically limits the potential for uptake of technologies such as cloud computing, video-based surveying and monitoring, mapping, and AI and machine to machine applications.

At regular intervals, the Government has made grants available for improvement. However, within the latest Budget, that is always done on a haphazard basis, and there is no strategic and structural approach.

This does not just apply to the cattle business but also to Australia’s total $20 billion agriculture industry.

According to a recent report from the Australian Council of Learned Academies (ACOLA), sensors and the IoT have the potential to improve on-farm input management while reducing the cost of detection and control of biosecurity and food safety risks. IoT and machine-to-machine (M2M) technology can also facilitate the use of real-time information to enable timelier and efficient use of water treatments and other such inputs.

Sensor-enabled monitoring could even potentially allow for new advancements in land use that could change the notion of a “farm,” especially on indigenous lands. Examples of innovative IoT applications include virtual fencing designed to herd livestock back into their grazing areas using audio and sensory cues; and using soil sensors to enable the precision application of agriculture techniques such as spraying and fertilizer distribution.

One of the best options forwards to finally get truly high-speed access is through the previously mentioned LEO satellites and laser technologies.

I am very impressed with both the cattle business and the other agriculture businesses we saw on our trip to this part of Queensland. Their farms look impressive and are all well maintained, their homesteads are looking good, and the people are highly professional about their business.

By Paul Budde, Managing Director of Paul Budde Communication

Paul is also a contributor of the Paul Budde Communication blog located here.

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