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John Yunker reporting in Gloabal by Design: “Google has gone live with one if its many Internationalized Domain Names (IDNs): ???. I want to emphasize here that this is a top-level IDN—that is, the equivalent of a .com or .org.”
“This TLD, according to Google, stands for ‘everyone.’ So you could in effect register ‘someword.everyone,’ which sounds a bit odd to me but I’m not Japanese. And, frankly, the Japanese have not been blessed with much in the way of IDN options up to this point.”
The new Google IDN website reads Let’s Start With.Everyone.
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Is this the start of the TLD Registry game changer ? Another 96 to follow, once Google wins all its contention sets.