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TV Warehousing: Comcast’s 500-Terabyte Storage Development for Advanced Advertising

By CircleID Reporter
  • January 12, 2009, 8:58 pm PST
  • Views: 5,534
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Comcast has sketched out plans for a gigantic database called “TV Warehouse,” able to store a full year of statistics gathered from digital set-tops in more than 16 million households nationwide, according to an industry executive familiar with the project.

TV Warehouse, envisioned as having a massive 500 Terabytes of storage, would then feed up to a database even broader in scope operated by Canoe Ventures, the advanced-advertising venture formed by Comcast and five other large MSOs.

Read More:
Comcast ‘TV Warehouse’ To Collect STB Clicks Multichannel News
Comcast Constructing 500TB User Data Warehouse DSLReports.com

By CircleID Reporter —

CircleID’s internal staff reporting on news tips and developing stories. Do you have information the professional Internet community should be aware of? Contact us.

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