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TV Warehousing: Comcast’s 500-Terabyte Storage Development for Advanced Advertising

By CircleID Reporter
  • January 12, 2009, 8:58 pm PST
  • Views: 5,441
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Comcast has sketched out plans for a gigantic database called “TV Warehouse,” able to store a full year of statistics gathered from digital set-tops in more than 16 million households nationwide, according to an industry executive familiar with the project.

TV Warehouse, envisioned as having a massive 500 Terabytes of storage, would then feed up to a database even broader in scope operated by Canoe Ventures, the advanced-advertising venture formed by Comcast and five other large MSOs.

Read More:
Comcast ‘TV Warehouse’ To Collect STB Clicks Multichannel News
Comcast Constructing 500TB User Data Warehouse DSLReports.com

By CircleID Reporter

CircleID’s internal staff reporting on news tips and developing stories. Do you have information the professional Internet community should be aware of? Contact us.

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