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When is a Typo Not a Typo?

By Frank Schilling Founder

I was reading about the Nieman Marcus lawsuit and on a phone call related to the “Working Group on Mechanisms to Protect Rights of Others”, when suddenly it occurred to me that this whole rush to rid the world of typos could eventually head in a messy direction… How far can this go? Let me take you back to that phone call I was on where representatives of Yahoo indicated they would try to secure Flicker.XXX as a TYPO of Flickr.com (their made up brand name) during a potential new TLD sunrise period. How backward is that? A Typo that became a brand, trying to call the generic name a variant of their trademark! More

By Frank Schilling, Founder

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