In our continuing series on RealTime machine learning recommendations for email, we will discuss the importance of Sentiment Analysis in RealTime for Email. The initial feedback we've received from the field to develop a Sentiment Analysis model has been extraordinary. We initially want to dissect why we feel this model is essential, determine the components needed to serve real-time machine learning recommendations for higher engagement rates before the campaign send, and tailoring sentiment to the types of emails companies send. more
With perhaps the most coveted valuation in the Email Industry at close to $10B, MailChimp is considered the most forward-thinking ESP on the planet boasting 12M customers, with outstanding brand recognition and an incredible leadership suite. But when it comes to installing RealTimeML, it's lollygagging mainly because it has not justified the actual value to productionalize RealTimeML across its client base. And also, because it is a challenge to execute! more
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