Marketers and advertisers across the world pay close attention to Super Bowl ads, for good reason. At a cost of up to $5 million for a 30-second spot, Super Bowl ads represent the world's biggest stage for high-reach, large-impact marketing. The best practices seen on Sunday will set the standard across the industry and influence marketing behavior around the world. The call to action used in any Super Bowl spot can make or break the investment. more
Today at the RIPE 67 event in Athens, Greece, IETF Chair Jari Arkko gave a presentation on "Pervasive Monitoring and the Internet" where he spoke about the ongoing surveillance issues and: What do we know? What are the implications? What can we do? Similar to his earlier article on the topic, Jari looked at the overall issues and spoke about how Internet technology should better support security and privacy. more
This past February, around 100 DNS industry experts met in Atlanta, GA for the "The Global DNS Security, Stability, & Resiliency Symposium." Organized by ICANN and hosted by Georgia Tech, this event was to strengthen personal relationships between operators and review what we know about the DNS infrastructure... The content included three breakout groups over two days: Enterprise Use of DNS, DNS in Resource Constrained Environments, and Combating Malicious Use of DNS... more
What could the Cuban government do with Russia-style access to Facebook data? What sorts of fake news could they create and circulate on YouTube and Pinterest? What can be done to control the dark side of the Cuban Internet? Cuba is about to hold a referendum on a proposed constitution that the government supports and Eduardo Sanchez posted a test showing that SMS messages with anti-referendum terms. more
Doing some research on the effects of the Great Depression in the 1930s, I started wondering what happened to advertising during that period. Although I haven't turned up any detailed studies, I took a look at the various archives of advertising that allow Internet access to their exhibits, and noted the general move to less expensive, more localized advertising, and fewer adverts for more expensive goods. It made me wonder what will happen to online advertising if the current credit crunch starts to drive a worldwide recession... more
Recently, there has been an interesting development in the liability of Internet intermediaries in Germany, and I will comment here in this text. The "Act on Copyright Liability Online Content Sharing Service Providers" began to apply on August 1, 2021 in the country. This act is a German attempt to deal with the controversy generated by the approval in 2019 of the new European directive on copyright, specifically with article 17. more
We tend to make a number of assumptions about the Internet, and sometimes these assumptions don't always stand up to critical analysis. We were perhaps 'trained' by the claims of the telephone service to believe that these communications networks supported a model of universal connectivity. Any telephone handset could establish a call with any other telephone handset was the underlying model of a ubiquitous telephone service, and we've carried that assumption into our perception of the Internet. On the Internet anyone can communicate with anyone else - right? more
Among the hottest topics at the Broadband Leadership Summit, which was held during the ITU Telecom World 2011 in Geneva, were the issues in relation to the security of the various aspects of the digital economy. The key issue in relation to the governance of the internet relates to the many political, social and cultural differences between countries. This is one of the most contentious issues. more
The first step (but certainly not the last) towards saving the internet from spam, malware, and other abuse is to keep your own network clean. A friend of CAUCE, who wishes to remain anonymous, offers these tips and resources to help you identify problem traffic emanating from your network, and clean it up. Though primarily written for ISPs, many of the items below should apply equally well to any network owner. more
The past couple of weeks have been pretty seminal for anyone concerned about the state of Internet security and the bigger picture as to how much we could - do - and should - trust the Web. These two strange words - WikiLeaks and Stuxnet - have suddenly entered our lexicon and there is a lot to be concerned about in the world of smart grid. more
Privacy issues have been important to parts of the ICANN community for many years. I can attest to that fact as a long time veteran of Whois debates as far back as 1998 when I was with the U.S. Federal Trade Commission. However, they have started to receive the general ICANN community visibility only relatively recently. These efforts must continue in order to protect rights, to avoid increasing potential conflicts between ICANN rules and applicable laws, and to generally maintain trust in the Internet as a place to be. more
Nomulus is the code for the backend domain name registry solution offered by Google which requires the use of Google Cloud. This solution is the one used for all of Google's new gTLDs and the solution works. An announcement for this solution can look like a potentially "simple" solution for future .BRAND new gTLD applicants, but is it truly the case? more
DMARC is an anti-phishing scheme that was repurposed in April to try to deal with the fallout from security breaches at AOL and Yahoo. A side effect of AOL and Yahoo's actions is that a variety of bad things happen to mail that has 'From:' addresses at aol.com or yahoo.com, but wasn't sent from AOL or Yahoo's own mail systems. If the mail is phish or spam, that's good, but when it's mailing lists or a newspaper's mail-an-article, it's no so good. more
DNSSEC promised to secure DNS with cryptographic proof, yet messy rollouts, outages, and hype backlash ruined its reputation. This piece argues that storytelling and emotions shape adoption as much as specs, and that automation enables a reset. more
There is no network security technology more ubiquitous than the firewall. With nearly three decades of deployment history and a growing myriad of corporate and industrial compliance policies mandating its use, no matter how irrelevant you may think a firewall is in preventing today's spectrum of cyber threats, any breached corporation found without the technology can expect to be hung, drawn, and quartered by both shareholders and industry experts alike. more
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