.ORG’s Nonprofit Operator Introduces New Logo to Reaffirm Mission to Serve in the Public Interest

Public Interest Registry, the not-for-profit operator of the .ORG domain, today announced a rebranding of the organization. The fresh change in its visual brand design exemplifies the organization’s brand identity as the trustworthy, purposeful, spirited and collaborative operator of .ORG—the world’s third largest generic domain—and the soon-to-be-launched .NGO and .ONG domain.

By integrating the term “Your” into its new logo, Public Interest Registry aims to demonstrate its long-standing commitment to the individuals, organizations and companies that use .ORG, .NGO and .ONG. Coupled with a symbol that is a graphic interpretation of the organization’s mission of being open to the public interest, the rebranding illustrates Public Interest Registry’s commitment to providing a platform that anyone, anywhere in the world can use to share their story.

“We’re a small organization operating a huge domain that people around the world continue to choose year after year to engage their communities,” said Brian Cute, CEO of Public Interest Registry. “As .ORG continues to expand its international footprint and with the introduction of new internationalized domain names (IDNs), .NGO and .ONG launching in the near future, we felt the timing was right to update our brand to better reflect our unwavering commitment to the public interest and to those who choose these domains to give a voice to their causes, passions and ideas.”

In addition to the new company logo, Public Interest Registry redesigned logos for .ORG, .NGO and .ONG. Each logo includes the same graphic symbol found in Public Interest Registry’s logo but with its own unique color, creating a color scheme of greens, blues, and oranges to reflect the diversity of different voices, perspectives and people that Public Interest Registry serves.

Over the past year, Public Interest Registry conducted extensive research to develop a design that would maintain and build upon its brand identity as an organization that is trustworthy, purposeful, spirited and collaborative.

“We wanted to have a logo that is not only relatable and understandable but also personal,” said Nancy Gofus, chief operating officer of Public Interest Registry. “Public Interest Registry is where your passions, ideas, beliefs and causes come alive, and our new brand strongly reflects that as well as our mission to serve the people.”

Public Interest Registry worked with The Richards Group to develop its brand voice and messaging and Moving Brands to create its new visual identity and branding assets. The organization plans to unveil a new website and other external-facing materials in the coming weeks inclusive of its new logo, icons, typography, brand colors and photography style.

For more information on Public Interest Registry, .ORG or .NGO/.ONG, please visit www.pir.org.