For the very first time, our parent company, Clarivate, has used its vast data libraries to discover which brands have had the greatest diligence, the highest care and deepest thought. The 2021 report identifies the most impactful and best-protected brands in the world, measuring brand strength through the analysis of advanced and unified IP data, including trademark information, global case law and digital domain name protection. Almost half (49) of the world’s Best Protected Global Brands are headquartered in Europe, and consumer brands (51) make up a majority of the list, according to the report.

Jeff Roy, President, IP Group, Clarivate, said, “Our very first Best Protected Global Brands report honors businesses that have created powerful identities. Their brand stewards recognize the pivotal role IP plays in supporting business strategies and delivering long-term value. We congratulate the Top 100 Best Protected Global Brands for their commitment to elevating and protecting their commercial identity, at a time when the rate of change and complexity of competition is greater than ever before.”

Other key findings from the Top 100 Best Protected Global Brands 2021 include:

• Strong consumer brand presence – consumer goods and food industry leads with 18 brands, followed by luxury, fashion and sports with 15 and electronics and computing (13).
• Heritage brands show staying power – 19 brands, including Coca-Cola, Nestlé, Kodak, Merck and Shell, were first registered more than a century ago.
• Multiple brands from individual companies – seven companies feature on the list more than once with their house and product brands.
• Powerful business to business brands feature – industrial systems firms such as ABB, SKF and Caterpillar underscore the value of brand protection in non-consumer settings.

Roy concluded, “The traditional ways of protecting a product, brand or corporate identity are no longer adequate in today’s rapidly changing and geographically diverse environment. Understanding what works in this new landscape requires new derived knowledge. At Clarivate, we are on a mission to improve the way the world creates, protects and advances innovation, that’s why we empower organizations with this knowledge, by connecting information across IP asset classes and unlocking the full potential of unified IP. By harnessing the capabilities of our industry-leading IP solutions, our Top 100 Best Protected Global Brands offers a valuable, new view to the brand industry.”

The Clarivate Top 100 Best Protected Global Brands report and the list of Best Protected Global Brands can be found here.