World’s Most Advanced Video Search Engine Leverages UltraDNS Suite of Traffic Management Services

NeuStar today announced that blinkx, the world’s largest and most advanced video search engine, has chosen NeuStar’s UltraDNS Managed DNS Services to augment the performance, reliability, and scalability of the blinkx network infrastructure and to take advantage of NeuStar’s innovative suite of traffic management services.

Unlike other multimedia search engines that attempt to repurpose technology built for the Text Web, blinkx uses a combination of patented conceptual search, speech recognition, and video analysis software to efficiently find and qualify online video. Today, blinkx is the world’s largest single index of rich media content on the Internet, with an index of over 26 million hours of searchable audio, video, viral and TV content, and more than 350 media partnerships including national broadcasters, commercial media giants, and private video libraries.

“Cultivating a user experience that’s of the highest quality is a top priority at blinkx, and DNS plays a large role in ensuring quick and reliable responses,” said Suranga Chandratillake, CEO and founder of blinkx. “We’re pleased to work with NeuStar, whose UltraDNS Managed DNS and Traffic Management services enable us to access a powerful suite of global traffic management tools without expending additional capital.”

By migrating to the UltraDNS Managed DNS Service, blinkx is able to benefit from the UltraDNS Traffic Management Services: SiteBacker, an advanced monitoring and failover service for critical enterprise systems and applications; Directional DNS, a geographic traffic shaping service that provides DNS responses based on geographic proximity; and Traffic Controller, a global server load balancing service that provides weighted load balancing of customer traffic across the Internet. These value-added services require no hardware deployment and, as with all UltraDNS Services, have 24/7 proactive monitoring and support.

“NeuStar is very pleased to have its UltraDNS Services contribute to the success of a true industry pioneer,” said Alex Berry, general manager and senior vice president of NeuStar’s Internet and Infrastructure Services group. “blinkx is the latest technologic innovator to value the importance DNS plays in their solution and the compelling economics of the managed services approach.”

NeuStar will exhibit its UltraDNS and Webmetrics services in Booth #1410 at the upcoming Web 2.0 Expo in New York City (September 16-18). More information about NeuStar’s UltraDNS suite of services is available at http://www.ultradns.biz.