Businesses, Social Networks Getting Excited About Liberalized TLDs… Imagine yourname.facebook

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Businesses, Social Networks Getting Excited About Liberalized TLDs… Imagine yourname.facebook

By CircleID Reporter
June 09, 2009, 9:23 pm PDT Views: 6,598 Comments: 1

A recent study sponsored by Gandi.net and undertaken by The Future Laboratory, has attempted to explore how future of the Internet might be affected as a result of mass Top-Level Domain expansion.

According the the report, a survey of 1,000 consumers found that the majority believe the Internet will become full of pointless domain names (65% of those polled), messy and confusing (57%), too complex to navigate (46%) and out of control (41%). Two-thirds of the 100 UK businesses surveyed are still unaware that liberalization is happening, which is a concern, considering the opportunities and potential risks that it presents.”

While the concept of a liberalized Top-Level Domains is not yet fully understood by a large portion of Internet users, the report suggests that businesses are “beginning to grasp the marketing potential of .whatevertheylike and consumers who sense appeal in a localized and personalized web.” ...imagine yourname.facebook, shoes.nike ...

By CircleID Reporter — CircleID’s internal staff reporting on news tips and developing stories. Do you have information the professional Internet community should be aware of? Contact us.
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dotfacebook Dirk Krischenowski – Jun 10, 2009 5:12 PM

I met Facebook founder and CEO Mark Zuckerberg and VP Jonathan Heiliger last year in Berlin and explaint to them the .facebook top-level domain. Both were fascinated.

There’s also a Youtube on it at http://www.youtube.com/watch?v=IAngcw5nOI8

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