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In a blog post today, Google’s Chief Internet Evangelist, Vint Cerf, has revealed various new Top-Level Domains (TLDs) which the company has submitted applications to ICANN for. Vint Cerf writes: “Given this [TLD] expansion process, we decided to submit applications for new TLDs, which generally fall into four categories: Our trademarks, like .google; Domains related to our core business, like .docs; Domains that will improve user experience, such as .youtube, which can increase the ease with which YouTube channels and genres can be identified; Domains we think have interesting and creative potential, such as .lol”
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