Neustar, Inc., a provider of market-leading, innovative solutions and directory services to enable trusted communication across networks, has unveiled the Neustar Intelligent Cloud service that will provide a single, secure, and simplified connection point between content providers, application developers, solution providers, and mobile operators. This new service will streamline the communications, network features, and billing across operators. As a hosted service, the Neustar Intelligent Cloud will allow scale and reduce the complexity of delivering the right message at the right time, every time. Already a trusted service enabler to the communications industry, Neustar will collaborate with operators to provide a “Web 2.0-like” solution that will enable operators to securely publish standard application programming interfaces (APIs) and other information to the mobile cloud.

“In the spirit of innovation and solving the real-world challenges for our customers, we are bringing the Neustar Intelligent Cloud to market, which will change the mobile service creation paradigm. It will no longer be necessary to structure multiple agreements or develop services in disparate network environments,” said Steve Edwards, senior vice president, Carrier Services, for Neustar. “The mobile marketplace is changing rapidly and Neustar is helping operators, content providers, developers, and enterprises capitalize on these strategic opportunities—with one connection, one agreement and one provider.”

The Neustar Intelligent Cloud is a OneAPI compliant service that will include the following functionalities:

• Discovery and Mobile Intelligence Services – Allows for the integration of location, presence and other network intelligence information for enriched, personalized mobile services.
• Cross-Operator Services – Enables the delivery of SMS and MMS messaging, flexible billing and payment options, along with a virtually fenced-off geographic location and other network-based services across disparate operator networks.
• Privacy Management – Provides critical management of customer opt-in, location privacy notice and other necessary tools to ensure regulatory compliance.
• Neustar Value-Added Services – Integration with other Neustar services, including digital advertising, short-code campaign management, and others.

“With billions of mobile subscribers and connected devices, the mobile ecosystem is growing rapidly and has reached the scale where it is no longer possible to create operator specific services,” said Elisabeth Rainge, Director, IDC. “The Neustar Intelligent Cloud is an efficient and sophisticated approach to an industry challenge that has been constraining innovation and revenue models. Neustar’s experience in meeting the real world demands of large, complicated technology networks promises to bring real value to its customers.”

For more information on Neustar’s Intelligent Cloud, visit www.neustarintelligentcloud.biz.