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Email Recommendation System-Abstract: Deployment Considerations (Part III)

Perhaps, one of the most thrilling moments of any machine learning project for a data science team is learning that they get to deploy the model in a production environment. However, this can be a daunting task or a simplified one, if all the tools are readily available. Machine-learning (ML) models "require" deployment to a production environment to deliver optimal business value, and the reality is that most models never make it to production. more

Email Recommendation Engine for ESPs – Text Length Optimization (Part II)

Popular email editors today have no way to optimize for text length. An email marketer may attempt to build her content but has no idea whether that content is optimized related to word count for a specific industry/client. As it relates only to text length, does the email have too many or too few words. Currently, there is no built-in predictive model to inform her. Well, until now. Last month we described an evolutionary real-time data-driven process for email campaign builders to have at their disposal. more

Vendor Selection Matters in the Domain Registrar Ecosystem

Domain name abuse is one of the most dangerous and under-regulated issues in digital business security today. Many of the largest companies in the world still lack basic domain security protocols, making them prime targets for bad actors. An attack on a domain can lead to the redirection of a company's website, domain spoofing, domain and domain name system (DNS) hijacking attacks, phishing attacks, network breaches, and business email compromise (BEC). more

Rumblings for an In-Session Recommendation Engine at Email Service Providers (Part I)

Email Campaign builders (marketers) are flying blind. I know ESPs are genuinely timely about rolling out new products for their marketers, but there is a colossal gap in adopting data science and MLops into the email campaign building workflow.  Even MailChimp does not seem to have the answer just yet, and half-baked attempts over the years to optimize the subject line haven't been inspiring. more

Universal Acceptance – Making the Internet Work for Everyone

Back in 2014, to foster innovation and to better the choice in domain names, ICANN introduced new generic top-level domains through its New gTLD Program. It was a monumental move that enabled businesses, individuals, and communities across the globe to mark their presence on the Internet. Allowing users to be present digitally in their chosen language (non-ASCII characters and scripts) gave opportunities to local businesses, civil societies, and governments to better serve their communities. more

Cybersecurity Considerations in the Work-From-Home Era

Verisign is deeply committed to protecting our critical internet infrastructure from potential cybersecurity threats, and to keeping up to date on the changing cyber landscape. Over the years, cybercriminals have grown more sophisticated, adapting to changing business practices and diversifying their approaches in non-traditional ways. We have seen security threats continue to evolve in 2020, as many businesses have shifted to a work from home posture due to the COVID-19 pandemic. more

Innovation, Launches and Email: New gTLDs Deliver in Q3 2020

As the third quarter of 2020 winds down, the domain industry continues to show development and progression amid uncertain global economic conditions. From improvements in products and additional TLD launches to growth in .brand email usage and upcoming virtual meetings, the Q3 2020: New gTLD Quarterly Report from our MarkMonitor team has a little something for everyone. more

Received a Questionable Email From NABP? It May Be Illegal Spoofing

Has your organization recently received an email claiming to be from NABP's Internet Drug Outlet Identification Program (IDOI)? If so, it is possible that someone is trying to trick you. The NABP IDOI team's email account has recently been illegally "spoofed" by unaffiliated persons or organizations. Email spoofing involves the forgery of an email header so that the email appears to have originated from someone other than the actual source. more

Implementing Natural Language Processing in Your SMB Organization: Now or Never!

If you have already adopted AI in your small or mid-size organization, congratulations. If not, the urgency of adopting should be a top priority. You will become a laggard and most likely obsolete given the supercycle of innovation we are currently in. Implementing AI is quite different from other organization-wide strategies because it involves highly specific characteristics and expert resource pools that SMBs might not be able to access. more

In China, Email Addresses Are Irrelevant

Great article by the BBC about email vs. mobile apps in China -- and why email is losing out to the most popular apps. It's important for Westerners such as myself to remember that most of the world did not first interact with the Internet via desktop computer. In most emerging markets, people leapfrogged computers altogether on their way to using mobile apps. more