There's a lot of chatter about a recent study purporting to show that 29.1% of internet users has bought something from spam. As ITWire reported, "Marshal were not only interested in how many people were purchasing from a spam source, but also what goods and services they were buying. Perhaps less surprisingly this revealed that sex and drugs sell well online." But at downloadsquad, Lee Mathews discovered the shocking truth: "the survey only involved 600 people." more
Call it outreach, call it propaganda or call it brilliance or even desperate measures, spammers (people) who favour the Georgian side in the recent conflict have been spamming using email, to get their point across. Depending on where in the world you are from, your ideological standpoint on Russia and your beliefs, when it comes to what email should be like, can be different and you may judge the action as you will. I call it spam. An Estonian colleague Viktor Larionov was quoted saying that whether there is a cyber war in Georgia or not, we know there is in fact a media war in play... more
We are at an inflection point in our lifetimes. The Internet is broken, seriously broken... Almost all of the systems currently in use on the Internet are based on implicit trust. This has to change. The problem is that these systems are so embedded in our everyday lives that it would be, sort of like, changing gravity, very difficult. more
This past week we have been seeing some heavy CNN spam -- that is, spam in the form of breaking news stories from CNN.com... These all look like legitimate news stories, and indeed, they probably are taken straight from an actual CNN news bulletin (I don't subscribe so I wouldn't know). Indeed, the unsubscribe information and Terms of Use actually link to actual CNN unsubscribe pages. However, if you mouse-over all of the news links, they go to a spam web page wherein the payload is either a spam advertisement or you click on another link to download a file and flip your computer into a botnet. more
In an article published by the Technology Liberation Front, Cato Institute adjunct scholar Tim Lee dissects a recent argument by the American Civil Liberties Union (ACLU) regarding free speech & anti-spam laws. It's been interesting to watch the ACLU wrestle with anti-spam legislation. Their entire purpose is to work through the legal system to protect our civil rights, as defined in the First Amendment -- which is why I've been a card-carrying member since before I was old enough to vote... more
As if conversations between technologists and marketers weren't already difficult enough, it appears that the Direct Marketing Association's (DMA) Email Experience Council wants to redefine long-standardized terms such as "header" and "message." more
Way back in 1995, Wired reporter Simson Garfinkel gave Jeff Slaton the name "Spam King." Less than a year later, Sanford Wallace earned the title -- and soon had to share it (and his upstream provider) with Walt Rines. Others have come and gone; Sanford and Walt reappear every few years, together or separately, only to be sued away again... it seems as if any spammer noticed by law enforcement is immediately crowned "the Spam King," even when there are multiple such crownings happening at the same time. more
A few years ago, cell phone portability was introduced in the United States which caused a major shift in the market. The same thing happened this past year in Israel, following a major battle involving the cell carriers, consumer groups and the Israeli parliament (The Knesset). What if the same happened with email addresses? Ridiculous, you say? May be so, but there is chatter here in Israel to create a law which forces the local service providers hands to do just that. more
They say (whoever "they" are) that good things come in threes, and that certainly seems true for law enforcement against spammers this week. In New York, Adam Vitale was sentenced to 30 months in prison and ordered to pay $183,000 in restitution for a week of spamming AOL back in 2005... In Illinois, an FTC settlement requires Spear Systems and company executives Bruce Parker and Lisa Kimsey to give up $29,000, stop making "false or unsubstantiated claims about health benefits" of their products, and bars them from violating CAN-SPAM ever again... And finally, in Seattle, the Robert Soloway case continues... more
The Messaging Anti-Abuse Working Group (MAAWG), of which Return Path (my employer) is a very active participant, met recently in Heidelberg, Germany. Among other exciting projects, they finished two new best practices documents which have been lauded in the press as a big step towards stopping botnet spam... more
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