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Unsubscribing from mailing lists is hard. How many times have you seen a message "please remove me from this list," followed by two or three more pointing out that the instructions are in the footer of every message, followed by three or four more asking people to not send their replies to the whole list (all sent to the whole list, of course,) perhaps with a final message by the list manager saying she's dealt with it? For marketing broadcast lists, it's even worse because there's no list to write to.
Back in 2003, there was a race to pass spam legislation. California was on the verge of passing legislation that marketers disdained. Thus marketers pressed for federal spam legislation which would preempt state spam legislation. The Can Spam Act of 2003 did just that... mostly. "Mostly" is where litigation lives. According to the Can Spam Act preemption-exception...
The new year is upon us and it's time for our annual look at CircleID's most popular posts of the past year and highlighting those that received the most attention. Congratulations to all the 2016 participants and best wishes to all in the new year.
I have groused at length about the damage that anti-phishing technique DMARC does to e-mail discussion lists. For at least two years list managers and list software developers have been trying to figure out what to do about it. The group that brought us DMARC is working on an un-DMARC-ing scheme called ARC, which will likely help somewhat, but ARC isn't ready yet, and due to ARC's complexity, it's likely that there will be many medium or small mail systems that enforce DMARC and can't or won't use ARC.
Cloud-based interest in email infrastructure trended up this past quarter. Port25, a Message Systems Company, tracks cloud-based interest (CBIs) among large volume senders based on evaluation and purchase requests received, in conjunction with overall site engagement. In Q3, CBIs on Port25's website grew by 34.97% over Q2, to a total of 48.2% of unique evaluation and purchase requests.
It was revealed yesterday that Yahoo has been scanning people's email for the federal government. This activity was, apparently, authorized by Yahoo CEO Marissa Meyer but not the former CSO Alex Stamos. Mr. Stamos left Yahoo in June 2015. He also publicly disagreed with the director of the NSA back in February 2015 about the NSA having access to encrypted data.
Unsubscribing from mailing lists is hard. How many times have you seen a message "please remove me from this list," followed by two or three more pointing out that the instructions are in the footer of every message, followed by three or four more asking people to not send their replies to the whole list (all sent to the whole list, of course,) perhaps with a final message by the list manager saying she's dealt with it?
A few days ago I was startled to get an anti-spam challenge from an Earthlink user, to whom I had not written. Challenges are a WKBA (well known bad idea) which I thought had been stamped out, but apparently not. The plan of challenges seems simple enough; they demand that the sender does something to prove he's human that a spammer is unlikely to do.
It's a wild election season here in the US. In the past few presidential elections, email has played a bigger and bigger role in messaging and fundraising. President Obama's campaign used email effectively, but sent huge volumes. In fact, the volume was so heavy, it led to a joke on the Daily Show... This year there is a stark difference in how the candidates are using email.
Between September of 2015 and May 2016, (last 8 months) Port25 saw almost a 30 percent jump in new cloud-based email infrastructure interest outside the United States... While most of the influential senders are not abandoning on-premises mail transfer agent (MTA) solutions, many are looking to cloud infrastructure for managing higher-volumes by bifurcating individual email streams to the cloud.
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