A preview of my upcoming presentation for the Digital Marketing and gTLD Strategy Congress on why your Top-Level Domain (TLD) strategy is paramount to making or breaking your .brand... Your strategy will be the most significant weapon in your Top-Level Domain arsenal to drive the launch of your .brand, and you'll only get there with preparation and engagement. For the vast majority of .brand applicants, ICANN has recently informed you that you have passed your application. You've come this far. more
The sixth month of the year is both symbolic and historic for IPv6 and a good time to take stock and see how we've progressed. But instead of looking at the usual suspects of number of networks, number of users, number of websites, etc... on IPv6, let's look at some new trends to see what's happening. At gogo6 we've been measuring the "Buzz" of the IPv6 market every week over the last two and a half years. more
The importance of engaging with all the necessary stakeholders in your .brand TLD and ensuring you have company-wide buy-in cannot be understated. But once you have all these players in a room together, what's next? Every brand launching its own TLD will move through the process differently. Unfortunately for those managing this project, there is no single, 'off-the-rack' strategy that will suit every .brand TLD's individual requirements. more
An article from CBC earlier this year reported that beavers had chewed through an underground fiber and had knocked 900 customers in Tumbler Ridge, British Columbia off broadband for 36 hours. The beavers had chewed through a 4.5-inch conduit that was buried three feet underground. This was an unusual fiber cut because it was due to beavers, but animals damaging fiber is a common occurrence. more
There has been considerable discussion over the last few years about the spectacular growth in mobile communications. Within a rather short period of time around five billion people have been connected, and growth continues unabated... The 2G and 3G networks and other telecommunications infrastructure such as satellites, fixed wireless technologies and fixed networks, linked to smart phones and other smart devices, can be used to provide basic internet services. However, it is important to acknowledge the affordability of these services. more
The IGF has a tendency of slowly shifting from a place of a discussion about the way the world accesses information resources, into a place where only topics that make the headlines are being highlighted, with many of the same players being among the loudest speakers. We believe that due to cross-cultural reasons, these people are mainly coming from North America and Western Europe. We urge the IGF to allocate equal time for people from regions outside of those two. more
It is good to see Europe take an important leadership role in recognizing the critical contribution that commercial cloud providers can play in providing solutions for big science through their recent Helix Nebula -- the Science Cloud announcement. It is estimated that 1/3 of the science applications running on expensive HPC facilities could easily run on commercial clouds, freeing up these facilities to focus on true high computational problems. more
As the rollout of fiber to the home project (FttH) remains a slow process, it is no wonder that more and more people are looking towards mobile as a potential alternative. Obviously, mobile communication has improved over recent years in providing excellent access to broadband. It has also become more affordable. At the same time, there is the hype surrounding 5G, and the public relations and media machines of the vendors involved makes you believe that this will become a real competitor to the slow-moving FttH developments. more
If there is one fundamental trend everyone can agree on in technology circles, it's the move to mobile. More and more online traffic is originating not from PCs, but from smart mobile devices. You can pick your research study to confirm -- recently I read that Tony White of Ars Logica is projecting that by next year 50% of all web traffic will be generated by mobile devices. That may be aggressive, but you get the idea. more
Companies are moving to the cloud. According to Cloud Tech, CIOs are on the front lines: In 72 percent of companies surveyed, chief information officers lead the cloud computing charge. However, adoption without the right information is doomed to fail - here are 10 key questions CIOs should ask before moving operations to the cloud... First, it's critical to identify business benefits. Here the key to success lies in specifics rather than generalities... more
There is a new attempt to refocus on Africa. A recent announcement titled "A New Approach to Africa" was greeted with excitement but deliberations that transpired in a Global mailing list have projected a whole new dimension and caused a certain amount of dissatisfaction in some quarters. Africa had a good opportunity in the current ICANN new gTLD programme to submit applications for at least 17 gTLDs. more
Could the Great War have been avoided if leaders had gotten together and negotiated in person instead of exchanging telegrams? In the voluminous historiography of the origins of WWI, there is a very little on the role of the telegraph. Today, as Twitter takes its place conference rooms, we can learn a lot from the failure of telegraph diplomacy one century ago... The telegraph introduced the notion of 'virtual presence'; for the first time in human history, communication was detached from transportation. more
The entire new gTLD applicant community is awaiting, patiently, the forthcoming Brussels meeting between the ICANN Board and the Governmental Advisory Committee (GAC) to take place from February 28th. After years of delays to the new gTLD process, ICANN and the GAC will try to reach an agreement on how and when to launch the new Generic Top-Level Domains (gTLD) programme. The expectations for the outcome of the Brussels meeting is huge among potential new gTLD applicants. Despite this, the media attention will be negligible when compared to the news coverage that the next ICANN public meeting in March will receive. more
This post outlines the valuation pitfalls that need to be avoided when competing for the acquisition of a new generic Top-Level Domain (gTLD). The most widely used financial tools to determine the economic viability of a capital investment project, such as bidding for a new gTLD, are the Internal Rate of Return (IRR) and the Net Present Value (NPV), which measures the expected additional value a project would create if undertaken. more
I was told recently that I should register the domain "calzone.pizza" as soon as it becomes available, even though our start-up has nothing to do with food. This is a question that a lot of businesses may be facing as they become aware of the new dots that are becoming available, like .club, .nyc and .guru. Should businesses spend money and grab their brand in all of the new domain extensions to prevent potential customer confusion, or worse - cybersquatting or phishing of their brand on the internet? What if your brand can have multiple meanings? more
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