The essay describes six groups of gTLD performance indicators: (1) the presence of a secondary market; (2) uses of second-level domain names; (3) the identity of the owners of parked and not-in-use domain names; (4) domain name renewals; (5) the market size of the supporting complementary assets; and (6) the character of the person in charge of a given registry. A time-trend of these indicators would convey any price inefficiencies and bubbles, and the health of the industry. more
29 July 2015 is a big day for .brands. It's the date when all ICANN Registry Agreements (RA) must be signed. Once the RA is signed, the fees to ICANN and your Registry Services Provider kick in. As certain as you can be that ICANN will begin sending invoices, you can also expect to receive increased scrutiny internally. Questions are inevitable. People will want answers; what is the plan for this thing? How does it fit into our long term corporate goals? Do marketing have a plan to use the TLD in the upcoming launch of our new product? more
As security breaches increasingly make headlines, thousands of Internet security companies are chasing tens of billions of dollars in potential revenue. While we, the authors, are employees of Internet security companies and are happy for the opportunity to sell more products and services, we are alarmed at the kind of subversive untruths that vendor "spin doctors" are using to draw well-intentioned customers to their doors. Constructive criticism is sometimes necessarily harsh, and some might find the following just that, harsh. But we think it's important that organizations take a "buyers beware" approach to securing their business. more
Is your website "mobile-friendly"? If your site is NOT and you care about how your site ranks in Google search results (and let's face it, we pretty much all do!)... well... you need to get busy! As Google very clearly indicated: "Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results." more
The movement for upping the minimum wage in the US is gathering momentum. Protests and placard waving are on the increase, and the quest for $15 per hour is well underway. There are plenty of arguments as to why such a hike in minimum wage is necessary, and what the consequences could be to those businesses dependent upon the cheapest hourly labor. But, for the information security industry, upping the minimum wage will likely yield only good news. more
Few Brands have noticed it yet but a company has applied for a domain name extension which literally means ".trademark". The company is based in Hong-Kong and its name is "Huyi Global .?? Domain Registry". The ".??" is what we call an International Domain Name extension (IDN) and it means ".trademark" in Simplified Chinese. It is pronounced: "Shang Biao". more
The cybersecurity debate can be highly confusing at times. There is perhaps an analogy to be made between "Cybersecurity" and "The Economy". We all want to fix the economy but making progress is not an easy task. As soon as you are beyond that statement you notice that there is a lot of nuance. Issues like trust, influence, actors, and affectivity all come to play when you want to fix the Economy. The cybersecurity discourse has similar features. more
The first part of this article reviewed the actions taken by ICANN in response to a March 27th letter from the Intellectual Property Constituency (IPC) alleging that the pricing of Trademark Clearinghouse (TMCH) registered terms by the .Sucks registry were "predatory, exploitative and coercive" and requesting that ICANN halt the registry's rollout. This second part explores additional ramifications of ICANN's decision to request two national regulators to review the legality of the registry's operation. more
Denial of service attacks have been around since the Internet was commercialized and some of the largest attacks ever launched relied on DNS, making headlines. But every day a barrage of smaller DNS-based attacks take down targets and severely stress the DNS ecosystem. Although DNS servers are not usually the target of attacks they are often disrupted so attention from operation teams is required. There is no indication the problem is going away and attackers continue to innovate. more
In an earlier essay, I outlined a focused, cooperative marketing strategy that would be a first step for marketing new gTLDs. After that first initiative, gTLD registries' marketing strategy must focus on the complementarities between .com, and new neutral (such as .global and .web) and branding and labeling gTLDs. The legacy domains and the newcomers can work together nicely. If we don't realize this, all Internet users will lose out. more
On April 9, 2015 ICANN took the unprecedented step of asking two national consumer protection agencies whether the .Sucks registry, one of the new gTLDs it has approved and which is currently in its sunrise registration period, has a business plan which violates any laws or regulations those agencies enforce. This is the equivalent of sending a message stating, "Dear Regulator: We have lit a fuse. Can you please tell us whether it is connected to a bomb?" more
If you are like the majority of Registry Operators we have spoken to, you may now be thinking that compliance with your new gTLD Registry Agreement is much more difficult than first envisaged -- especially if you are one of the lucky operators which have been chosen for ICANN's latest round of registry audits! You may also be surprised at the number of questions and requests that you need to respond to. more
Although I don't have a lot of sympathy for the trademark lawyers' argument that trademark holders need to register .sucks domains cheaply before anyone else can, there is one point at the end of their letter that's worth a look. The registry contract for .sucks, between Vox Populi and ICANN, has this sentence that appears (as far as I know) in no other registry contract, in the section on Registry-Level fees. more
When ICANN announced the nTLD program, thousands of applicants threw their hats in the ring. It seemed pretty straight forward; the existing TLDs were running out of short meaningful options, all that was needed was to create newer options that would be more relevant for specific sets of customers. Years later, the process is well underway; hundreds of nTLDs have hit the market, yet less than 10% of those that have gone live seem to have found success. more
Most of the discussions, analyses and comments regarding the strategic issues in telecommunication are still focussed on the mature markets in Europe and North America, where there are well-established policies and regulations with institutions that have been in existence for many decades. Occasionally one hears claims that we are reverting back to old telecoms policies and regulations, as, for example, was the case with the FCC proposal for its Title II legislation. more
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