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Antony Van Couvering, CEO of Minds + Machines, continues his series of in-depth talks with leading figures from the domain name industry with this video interview of Alexa Raad, CEO of Architelos, filmed recently at ICANN 49 in Singapore. Alexa and Antony discuss how brands are dealing with new gTLD, registry strategies for success and how to market a new gTLD.
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Anthony, Alexa,
I’d like to thank you both for a very thought provoking discussion.It is a must listen for any player involved in this new gTLD space.
I totally agree registrars are in disarray. Basing your business model on the “.com vertical separated market” is a sure way for .FAIL
We are launching Dot Advice Registrars a “bespoke vertical integrated registrar consortium with financial services”. We hope M&M;and Architelos will be able to make our launch party evening 22 June.