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NeuStar Launches Its UltraDNS Traffic Controller Service

Global Load Balancing Managed Service Provides Enterprises with a Cost-Effective Alternative to Expensive In-House Solutions

NeuStar, a provider of clearinghouse and directory services to the global communications and Internet industry, today announced the launch of UltraDNS Traffic Controller, a server load balancing solution within NeuStar’s UltraDNS managed services suite.

The UltraDNS Traffic Controller service provides enterprises of all sizes with a global server load balancing solution, but requires no expensive hardware deployment. It operates at the DNS level, and as such is able to route customer requests as soon as they touch the “edge” of the Internet. Further, it can be deployed as an enterprise’s sole load balancing service—or used to complement an existing in-house load balancing solution, thus extending its global reach.

One of the companies currently utilizing the Traffic Controller service is BuyOnlineNow.com. Nicholas Dibble, director of information technologies at BuyOnlineNow.com, says, “We operate in the extremely competitive, time-sensitive, and cost-sensitive office supplies and office furniture industry. Consequently, we need network solutions that are both highly reliable and cost-effective—and NeuStar’s UltraDNS Traffic Controller service meets both of these requirements. We can deploy it on a record-by-record basis and avoid significant upfront capital expenditures. We have been delighted with the performance of the service—and with NeuStar’s professional, around-the-clock monitoring and support.”

The UltraDNS Traffic Controller service is built on NeuStar’s Directory Services Platform. This platform sits at the core of the UltraDNS Managed DNS service, which provides a carrier-class DNS infrastructure for over 30 million Internet domains. It allows administrators to define load balancing configurations for content servers residing in one or more geographic locations, and manages traffic directed to servers and data centers by dynamically changing responses to DNS requests. Load balancing is performed based on the metrics obtained by continually monitoring host servers.

“The UltraDNS Traffic Controller service represents another milestone in our product strategy to provide customers, who rely on IP-based services for their critical business operations, with a managed service alternative to large IT infrastructure deployments,” said Rodney Joffe, Senior Vice President & Senior Technologist at NeuStar. “UltraDNS Traffic Controller further demonstrates our DNS leadership position and the power of the UltraDNS Directory Services Platform.”

By GoDaddy Registry, World-Leading Provider of Domain Name Registry Services

GoDaddy Registry (formerly Neustar Registry) is one of the world’s largest and leading domain name registry providers. We operate top-level domains (TLDs) on behalf of sovereign nations, city governments, global brands and domain registries so that people worldwide can bring their ideas to life online.

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