.xom, BrandJacking and Error-Search

Home / Blogs

.xom, BrandJacking and Error-Search

	By Frank Schilling Founder
	May 01, 2007 Views: 10,955 Add Comment

BusinessWeek is running a column called ‘Brandjacking’ on the Web. In summary, nobody likes deliberate cybersquatting or typosquatting. But if Typo domain-names did not exist, the traffic would continue to flow to Microsoft or Google via the browser’s error search where those very large companies would make money in the same manner as the ‘evil cybersquatters’. I’m all for stopping this problem, but removing a domain name does not stop the “traffic” from going somewhere.

While BusinessWeek is at it, I hope they find some page-space to devote to the glaring inequity of .xom, .cpm etc. Based on the lack of interest on the part of corporate America, you’d think Cybersquatting in the browser or ‘to the right of the dot’ is a-okay!

On a dollar basis, cybersquatting is the little problem… what happens in the browsers is the 800lb gorilla ‘nobody wants to address’ (no feeble pun intended).

By Frank Schilling, Founder

Filed Under

Comments

The Weekly Wrap

More and more professionals are choosing to publish critical posts on CircleID from all corners of the Internet industry. If you find it hard to keep up daily, consider subscribing to our weekly digest. We will provide you a convenient summary report once a week sent directly to your inbox. It's a quick and easy read.

I make a point of reading CircleID. There is no getting around the utility of knowing what thoughtful people are thinking and saying about our industry.

VINTON CERF
Co-designer of the TCP/IP Protocols & the Architecture of the Internet